UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
 Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. 2)*
Valuevision Media Inc.
 (Name of Issuer)
Class A Common Shares
 (Title of Class of Securities)
92047K107
 (CUSIP Number)
December 31, 2012
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:
[X] Rule 13d-1(b)
[ ] Rule 13d-1(c)
[ ] Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

CUSIP: 92047K107                                                Page 1 of 5	

1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
Capital World Investors **
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS) (a)
(b)

3 SEC USE ONLY
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
5 SOLE VOTING POWER
3,875,293

             6   SHARED VOTING POWER
 NUMBER OF
   SHARES         NONE
BENEFICIALL
 Y OWNED BY
             7   SOLE DISPOSITIVE POWER
    EACH
 REPORTING        3,875,293
   PERSON
   WITH:
             8   SHARED DISPOSITIVE POWER

                  NONE	

9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
3,875,293 Beneficial ownership disclaimed pursuant to Rule 13d-4
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
 (SEE INSTRUCTIONS)
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
7.9%
12 TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
IA
** A division of Capital Research and Management Company (CRMC)

CUSIP: 92047K107                                                Page 2 of 5	

SECURITIES AND EXCHANGE COMMISSION
 Washington, DC 20549
Schedule 13G
Under the Securities Exchange Act of 1934
Amendment No. 2
Item 1(a) Name of Issuer:
Valuevision Media Inc.
Item 1(b) Address of Issuer's Principal Executive Offices:
 6740 Shady Oak Road
Minneapolis MN 55344-3433
Item 2(a) Name of Person(s) Filing:
Capital World Investors
Item 2(b) Address of Principal Business Office or, if none,
 Residence:
333 South Hope Street
Los Angeles, CA 90071
Item 2(c) Citizenship: N/A
Item 2(d) Title of Class of Securities:
Class A Common Shares
Item 2(e) CUSIP Number:
92047K107
Item 3 If this statement is filed pursuant to sections 240.13d-1(b)
 or 240.13d-2(b) or (c), check whether the person filing is a:
(e) [X] An investment adviser in accordance with section 240.13d-1(b)(1)(ii)(E).
Item 4 Ownership
Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.
(a) Amount beneficially owned:
(b) Percent of class:
(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote:
(ii) Shared power to vote or to direct the vote:
(iii) Sole power to dispose or to direct the disposition of:
(iv) Shared power to dispose or to direct the disposition of:
See page 2
Capital World Investors is deemed to be the beneficial owner of 3,875,293 shares or 7.9% of the 49,091,361 shares believed to be outstanding as a result of CRMC acting as investment adviser to various investment companies registered under Section 8 of the Investment Company Act of 1940.

CUSIP: 92047K107                                                Page 3 of 5	

Item 5 Ownership of Five Percent or Less of a Class. If this
 statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following: [ ]
Item 6 Ownership of More than Five Percent on Behalf of Another
 Person: One or more clients of Capital World Investors have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the Class A Common Shares of Valuevision Media Inc.. Capital World Investors holds more than five percent of the outstanding Class A Common Shares of Valuevision Media Inc. as of December 31, 2012 on behalf of each of the following client(s):
SMALLCAP World Fund, Inc.
Item 7 Identification and Classification of the Subsidiary Which
 Acquired the Security Being Reported on By the Parent Holding Company or Control Person: N/A
Item 8 Identification and Classification of Members of the Group:
 N/A
Item 9 Notice of Dissolution of Group: N/A
Item 10 Certification
By signing below, I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.
Signature
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Date:          February 6, 2013

Signature:     Alan Berro***
Name/Title:    Alan Berro - Senior Vice President
               Capital World Investors	

CUSIP: 92047K107                                                Page 4 of 5	

        ***By  /s/ Michael J. Triessl
               Michael J. Triessl
               Attorney-in-fact	

Signed pursuant to a Power of Attorney dated October 12, 2012 included as an Exhibit to Schedule 13G filed with the Securities and Exchange Commission by Capital World Investors on November 9, 2012 with respect to Fidelity National Information Services.

CUSIP: 92047K107                                                Page 5 of 5