FORM 3
        	UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES
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                      	Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940	                      	

1. Name and Address of Reporting Person *

Shaskey-Platek Holly Lee	2. Date of Event Requiring Statement (MM/DD/YYYY)
11/21/2007 
	3. Issuer Name and Ticker or Trading Symbol

VALUEVISION MEDIA INC [VVTV]	
(Last)        (First)        (Middle)

6740 SHADY OAK ROAD	4. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                            _____ 10% Owner
___ X ___ Officer (give title below)          _____ Other (specify below)
VP of Planning, Programming /	
(Street)

EDEN PRIAIRE, MN 55344       

(City)              (State)              (Zip)	5. If Amendment, Date Original Filed (MM/DD/YYYY)

	6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person	

Table I - Non-Derivative Securities Beneficially Owned	
1.Title of Security
(Instr. 4)	2. Amount of Securities Beneficially Owned
(Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)	4. Nature of Indirect Beneficial Ownership
(Instr. 5)	

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)	
1. Title of Derivate Security
(Instr. 4)	2. Date Exercisable and Expiration Date
(MM/DD/YYYY)	3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)	4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)	6. Nature of Indirect Beneficial Ownership
(Instr. 5)	
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares				
Stock Option (right to buy)  	12/19/2005  	8/30/2014  	Common Stock  	15000  	$11.87  	D  	 	
Stock Option (right to buy)  	12/2/2006   (1)	12/2/2015  	Common Stock  	10000  	$11.49  	D  	 	
Stock Option (right to buy)  	6/13/2007   (2)	6/13/2016  	Common Stock  	15000  	$11.54  	D  	 	
Stock Option (right to buy)  	11/20/2007   (2)	11/20/2016  	Common Stock  	15000  	$13.65  	D  	 	
Stock Option (right to buy)  	7/27/2008   (3)	7/27/2017  	Common Stock  	25000  	$8.98  	D  	 	

Explanation of Responses:	
(  1) 	Option vests as to 3,333 shares on each of the first and second anniversary of the Date of Grant and 3,334 shares on the third anniversary of the Date of Grant.	
(  2) 	Option vests as to 5,000 shares on each of the first, second and third anniversary of the Date of Grant.	
(  3) 	Option vests as to 8,333 shares on each of the first and second anniversary of the Date of Grant and 8,334 shares on the third anniversary of the Date of Grant.	

Reporting Owners	
Reporting Owner Name / Address	Relationships	
	Director	10% Owner	Officer	Other	
Shaskey-Platek Holly Lee
6740 SHADY OAK ROAD
EDEN PRIAIRE, MN 55344			VP of Planning, Programming		

Signatures		
/s/ Nathan E. Fagre attorney-in-fact		11/21/2007	
** Signature of Reporting Person		Date

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.	
*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).	
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).	
Note:	File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.	
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POWER OF ATTORNEY
I, Holly L. Shaskey-Platek, hereby authorize and designate each of Nathan E. Fagre, Teresa Dery, Peter Ekberg and Jonathan Zimmerman as my true and lawful attorney-in-fact to:
(1) execute for and on my behalf, in my capacity as an officer of ValueVision Media, Inc. (the "Company"), Forms 3, 4 and 5 in accordance with Section 16(a) of the Securities Exchange Act of 1934 (the "Exchange Act") and the rules and regulations promulgated thereunder;
(2) do and perform any and all acts for and on my behalf that may be necessary or desirable to complete and execute any such Form 3, 4 or 5 and timely file such form with the Securities and Exchange Commission, any stock exchange or similar authority, and the National Association of Securities Dealers; and
(3) take any other action of any type whatsoever in connection with the foregoing that, in the opinion of such attorney-in-fact, may be to my benefit, in my best interest, or legally required of me, it being understood that the statements executed by such attorney-in-fact on my behalf pursuant to this Power of Attorney shall be in such form and shall contain such terms and conditions as such attorney-in-fact may approve in such attorney-in-fact's discretion.
I hereby further grant to each such attorney-in-fact full power and authority to do and perform any and every act and thing whatsoever requisite, necessary, or proper to be done in the exercise of any of the rights and powers herein granted, as fully to all intents and purposes as I might or could do if personally present, with full power of substitution or revocation, hereby ratifying and confirming all that such attorney-in-fact, or such attorney-in-fact's substitute or substitutes, shall lawfully do or cause to be done by virtue of this Power of Attorney and the rights and powers herein granted. I hereby acknowledge that the foregoing attorneys-in-fact, in serving in such capacity at my request, are not assuming, nor is the Company assuming, any of my responsibilities to comply with Section 16 of the Exchange Act.
This Power of Attorney shall remain in full force and effect until I am no longer required to file Forms 3, 4 and 5 with respect to my holdings of and transactions in securities issued by the Company, unless earlier revoked by me in a signed writing delivered to the foregoing attorneys-in-fact.
IN WITNESS WHEREOF, I have caused this Power of Attorney to be duly executed as of this 9 day of November, 2007.

/s/ Holly L. Shaskey-Platek