V ALUE V ISION M EDIA , I NC .
6740 Shady Oak Road
Eden Prairie, Minnesota 55344-3433
(952) 943-6000
January 20, 2012
VIA EDGAR
U.S. Securities and Exchange Commission
Division of Corporation Finance
100 F Street, N.E.
Washington, DC 20549

Re:	  	ValueVision Media, Inc.	
	  	Registration Statement on Form S-3 (SEC File No. 333-172392)	
Ladies and Gentlemen:
Pursuant to Rule 477 promulgated under the Securities Act of 1933, ValueVision Media, Inc. hereby respectfully requests that the U.S. Securities and Exchange Commission consent to the withdrawal of the registrant’s registration statement on Form S-3, File No. 333-172392. The registration statement is not effective and no securities have been issued pursuant to the registration statement. We are withdrawing the registration statement because we have elected not to proceed with the registration process and conduct a registered offering at this time. Accordingly, we respectfully request effectiveness of this withdrawal to be as soon as practicable.
Please direct any comments or questions regarding this filing to our counsel, Jonathan Zimmerman at Faegre Baker Daniels LLP, at (612) 766-7000.

Very truly yours,	
	
/s/ Teresa Dery	
	
Teresa Dery	
General Counsel	
 
cc:	Jonathan R. Zimmerman	
Faegre Baker Daniels LLP (612-766-7000; jon.zimmerman@faegrebd.com)