UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

 
FORM 8-K

 
CURRENT REPORT  
Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934
 
Date of Report
(Date of earliest event reported)
 
October 8, 2008  

AMERICAN EAGLE OUTFITTERS, INC.  
(Exact name of registrant as specified in its charter)

 
 	 	 	 	 	
Delaware	 	1-33338	 	13-2721761	
(State of incorporation)	 	(Commission File Number)	 	(IRS Employer Identification No.)	

77 Hot Metal Street 
Pittsburgh, Pennsylvania	 	15203-2329	
(Address of principal executive offices)	 	(Zip Code)	
 
(412) 432-3300
(Registrant's telephone number, including area code)
 
N/A
(Former name or former address, if changed since last report)

 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
 
[   ]	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)	
 
[   ]	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)	
 
[   ]	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))	
 
[   ]	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))	

 

 
  ITEM 2.02.	Results of Operations and Financial Condition		
	The information in this Item 2.02 of Form 8-K, including the accompanying exhibits, shall not be deemed to be "filed" for the purposes of Section 18 of the Securities and Exchange Act of 1934 (the "Exchange Act"), or otherwise subject to the liability of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, regardless of the general incorporation language of such filing, except as shall be expressly set forth by specific reference in such filing.
On October 8, 2008, the Company issued a press release announcing, among other things, the Company's September 2008 sales.  A copy of the press release is attached hereto as Exhibit 99.1. The Company's Management issued a recorded sales commentary on October 8, 2008 to review the Company's sales results for the month ended October 4, 2008.  Additionally, Management narrowed its third quarter 2008 earnings guidance in both the press release and the commentary.  A copy of the sales commentary transcript is attached hereto as Exhibit 99.2.		
			
  ITEM 9.01.	Financial Statements and Exhibits		
(c) Exhibits			
 	 		
Exhibit No.	Description		
99.1*	Press release dated October 8, 2008 announcing September sales		
99.2*	September sales commentary transcript dated October 8, 2008		
			
* Such Exhibit is being "furnished" (not filed) pursuant to Item 2.02 of the Current Report on Form 8-K.	

SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 	 	AMERICAN EAGLE OUTFITTERS, INC.	
 	 	(Registrant)	
			
Date: October 8, 2008	 	By:	 	/s/Joan Holstein Hilson	
 	 	 	 	Joan Holstein Hilson	
 	 	 		Executive Vice President and
Chief Financial Officer, AE Brand	

EXHIBIT INDEX

Exhibit
Number
	 	Description
	
99.1*	 	Press release dated October 8, 2008 announcing September sales	
99.2*	 	September sales commentary transcript dated October 8, 2008	
			
* Such Exhibit is being "furnished" (not filed) pursuant to Item 2.02 of the Current Report on Form 8-K.	

EXHIBIT 99.2
American Eagle Outfitters, Inc.
 September 2008
Recorded Sales Commentary Transcript dated October 8, 2008
 
Good morning and welcome to the American Eagle Outfitters September 2008 Sales Commentary. This is Judy Meehan, Vice President of Investor Relations.  During this call, I will make certain forward-looking statements based on our current expectations.  Actual results may be materially different based on risk factors included in our quarterly and annual reports filed with the SEC.
 
Total sales for the five weeks ended October 4, 2008 increased 3% to $229.2 million, compared to $222.8 million for the five weeks ended October 6, 2007.  Comparable store sales decreased 6%, compared to a 2% decline for the same period last year.
Although traffic remained challenging throughout the month, AE customers responded well to our price promotion, which began in the third week of the month.  The event drove a higher conversion rate and an improvement in comp store sales.  Overall for the month of September, the men's business delivered comparable store sales in the positive high single-digits, and women's declined in the mid-teens.   
Our e-commerce business increased 33%, driven by increases in both unique customer visits and conversion.
Our annual fall sale begins this week, and we look forward to the first holiday collection, which arrives in stores on October 22 nd . 
Regarding our outlook, we now expect third quarter EPS to be in the range of $0.31 to $0.34.  This compares to $0.45 per share last year.
Thank you for your continued interest in American Eagle Outfitters.

Exhibit 99.1
 
American Eagle Outfitters Reports September Sales Of $229.2 Million
Same Store Sales Decrease 6%
Narrows third Quarter EPS Guidance
Pittsburgh - October 8, 2008- American Eagle Outfitters, Inc. (NYSE: AEO) today announced that total sales for the five weeks ended October 4, 2008 increased 3% to $229.2 million, compared to $222.8 million for the five weeks ended October 6, 2007. Comparable store sales decreased 6% for the month, compared to a 2% decrease for the same period last year.
Total sales for the year-to-date 35 week period ended October 4, 2008 increased 2% to $1.878, compared to $1.850 billion for the 35 weeks ended October 6, 2007. Comparable stores sales decreased 7% for the year-to-date period compared to the same 35 week period last year.

The company expects third quarter EPS to be in the range of $0.31 to $0.34, compared to $0.45 last year. The previous earnings guidance was $0.31 to $0.36 per share.
To access the company's recorded monthly sales commentary, please dial (866) 514-0390, or internationally dial (585) 267-8021.
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.") offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. The American Eagle Outfitters brand targets 15 to 25 year old girls and guys, with 954 stores in the U.S. and Canada and online at www.ae.com; aerie by american eagle offers Dormwear and intimates collections for the AE girl, with 93 standalone stores in the U.S. and Canada and online at www.aerie.com. MARTIN + OSA provides Refined Casual fashions for 28 to 40 year old men and women at its 26 stores and online at www.martinandosa.com. The latest brand, 77kids by american eagle, is available online only at www.77kids.com, beginning October 21. 77kids offers "kid cool," durable clothing and accessories for kids ages two to 10. ae.com, the online home of the brands of AEO, Inc. ships to more than 60 countries worldwide.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release contains forward-looking statements, which represent our expectations or beliefs concerning future events, specifically regarding third quarter earnings. All forward-looking statements made by the company involve material risks and uncertainties and are subject to change based on factors beyond the company's control. Such factors include, but are not limited to the risk that the Company's third quarter earnings expectations may not be achieved and the risks described in the Risk Factor Section of the company's Form 10-K and Form 10-Q filed with the Securities and Exchange Commission. Accordingly, the company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. The company does not undertake to publicly update or revise its forward-looking statements even if future changes make it clear that projected results expressed or implied will not be realized.

Contact:
American Eagle Outfitters, Inc.
Judy Meehan, 412-432-3300