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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
 Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
 (Amendment No. )
VALUEVISION INTERNATIONAL, INC.
 (Name of Issuer)
COMMON STOCK

(Title of Class of Securities)
92047K107
 (CUSIP Number)
Check the following box if a fee is being paid with the statement / /. (A fee is not required only if the reporting person: (1) has a previous statement on file reporting beneficial ownership of more than five percent of the class of securities described in Item 1; and (2) has filed no amendment subsequent thereto reporting beneficial ownership of five percent or less of such class.) (See Rule 13d-7.)
* The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
SEC 1746 (12-91)

SCHEDULE 13G

CUSIP No. 92047K107                            Page 2 of 7 Pages

----------------------------------------------------------------
1  NAME OF REPORTING PERSON
SS OR IRS IDENTIFICATION NO. OF ABOVE PERSON

SNYDER CAPITAL MANAGEMENT, L.P.
----------------------------------------------------------------
2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*(a)/XX/
                                                    (b)/  /
----------------------------------------------------------------
3  SEC USE ONLY
----------------------------------------------------------------
4  CITIZENSHIP OR PLACE OF ORGANIZATION

     DELAWARE
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     NUMBER OF           5    SOLE VOTING POWER
     SHARES                   196,000
     BENEFICIALLY        ---------------------------------------
     OWNED BY            6    SHARED VOTING POWER
     EACH                     3,416,200
     REPORTING           ---------------------------------------
     PERSON              7    SOLE DISPOSITIVE POWER
     WITH                     196,000
                         ---------------------------------------
                         8    SHARED DISPOSITIVE POWER
                              3,651,100
----------------------------------------------------------------
9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
     3,847,100
----------------------------------------------------------------
10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
     SHARES*   / /
----------------------------------------------------------------
11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
     13.7%
----------------------------------------------------------------
12   TYPE OF REPORTING PERSON*
     IA
----------------------------------------------------------------	

*SEE INSTRUCTIONS BEFORE FILLING OUT!

SCHEDULE 13G

CUSIP No. 92047K107                            Page 3 of 7 Pages

----------------------------------------------------------------
1  NAME OF REPORTING PERSON
SS OR IRS IDENTIFICATION NO. OF ABOVE PERSON

SNYDER CAPITAL MANAGEMENT, INC.
----------------------------------------------------------------
2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*(a)/XX/
                                                    (b)/  /
----------------------------------------------------------------
3  SEC USE ONLY
----------------------------------------------------------------
4  CITIZENSHIP OR PLACE OF ORGANIZATION

     CALIFORNIA
----------------------------------------------------------------
     NUMBER OF           5    SOLE VOTING POWER
     SHARES                   196,000
     BENEFICIALLY        ---------------------------------------
     OWNED BY            6    SHARED VOTING POWER
     EACH                     3,416,200
     REPORTING           ---------------------------------------
     PERSON              7    SOLE DISPOSITIVE POWER
     WITH                     196,000
                         ---------------------------------------
                         8    SHARED DISPOSITIVE POWER
                              3,651,100
----------------------------------------------------------------
9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
     3,847,100
----------------------------------------------------------------
10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
     SHARES*   / /
----------------------------------------------------------------
11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
     13.7%
----------------------------------------------------------------
12   TYPE OF REPORTING PERSON*
     CO
----------------------------------------------------------------	

*SEE INSTRUCTIONS BEFORE FILLING OUT!

SCHEDULE 13G

CUSIP No. 92047K107                            Page 4 of 7 Pages

----------------------------------------------------------------
1  NAME OF REPORTING PERSON
SS OR IRS IDENTIFICATION NO. OF ABOVE PERSON

ALAN BARRY SNYDER
----------------------------------------------------------------
2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*(a)/XX/
                                                    (b)/  /
----------------------------------------------------------------
3  SEC USE ONLY
----------------------------------------------------------------
4  CITIZENSHIP OR PLACE OF ORGANIZATION

     UNITED STATES OF AMERICA
----------------------------------------------------------------
     NUMBER OF           5    SOLE VOTING POWER
     SHARES                   196,000
     BENEFICIALLY        ---------------------------------------
     OWNED BY            6    SHARED VOTING POWER
     EACH                     3,416,200
     REPORTING           ---------------------------------------
     PERSON              7    SOLE DISPOSITIVE POWER
     WITH                     196,000
                         ---------------------------------------
                         8    SHARED DISPOSITIVE POWER
                              3,651,100
----------------------------------------------------------------
9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
     3,847,100
----------------------------------------------------------------
10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
     SHARES*   / /
----------------------------------------------------------------
11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
     13.7%
----------------------------------------------------------------
12   TYPE OF REPORTING PERSON*
     IN
----------------------------------------------------------------	

*SEE INSTRUCTIONS BEFORE FILLING OUT!

SCHEDULE 13G

CUSIP No. 92047K107                      Page 5 of 7 Pages

ITEM 1.

     (a)  The name of the issuer is Valuevision International, Inc.
("VI").

     (b)  The principal executive office of VI is located at 6740
Shady Oak Road, Eden Prairie, MN 55344-3433.

ITEM 2.

     (a)  The names of the persons filing this statement are Snyder
Capital Management, L.P. ("SCMLP"), Snyder Capital Management, Inc.
("SCMI") and Alan Barry Snyder ("Snyder") (collectively, the
"Filers").

     (b)  The principal business office of the Filers is located at
350 California Street, Suite 1460, San Francisco, CA  94104.

     (c)  SCMLP is a Delaware limited partnership.  SCMI is a
California corporation.  Snyder is a citizen of the United States
of America.

     (d)  This statement relates to shares of Common Stock of VI
(the "Stock").

     (e)  The CUSIP number of the Stock is 92047K107.

ITEM 3.  IF THIS STATEMENT IS FILED PURSUANT TO RULE 13D-1(B), OR
13D-2(B), CHECK WHETHER THE PERSON FILING IS A:

     (a)  /  /  Broker or Dealer registered under Section 15 of the
Act.

     (b)  /  /  Bank as defined in section 3(a)(6) of the Act.

     (c)  /  /  Insurance Company as defined in section 3(a)(19) of
the Act.

     (d) / /  Investment Company registered under section 8 of the
Investment Company Act.

     (e)  /  /  Investment Adviser registered under section 203 of
the Investment Advisers Act of 1940.

     (f)  /  /  Employee Benefit Plan, Pension Fund which is
subject to the provisions of the Employee Retirement Income
Security Act of 1974 or Endowment Fund; see section 240.13d-	

1(b)(1)(ii)(F).

SCHEDULE 13G

CUSIP No. 92047K107                             Page 6 of 7 Pages

     (g)  /  /  Parent Holding Company, in accordance with section
240.13d-1(b)(1)(ii)(G)

     (h)  /XX/  Group, in accordance with section 240.13d-
1(b)(1)(ii)(H)

ITEM 4.  OWNERSHIP.

         (a)     The Filers beneficially own 3,847,100 shares of
the Stock.

         (b)     The Filers beneficially own 13.7% of the Stock
outstanding.

         (c)     (i)     The Filers have the sole power to vote or
to direct the vote of 196,000 shares of the Stock.

                 (ii)    The Filers have the shared power to vote
or to direct the vote of 3,416,200 shares of the Stock.

                 (iii)   The Filers have the sole power to dispose
or to direct the disposition of 196,000 shares of the Stock.

                 (iv)    The Filers have the shared power to
dispose or to direct the disposition of 3,651,100 shares of the
Stock.

ITEM 5.  OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

If this statement is being filed to report the fact that as of the
date hereof the reporting person has ceased to be the beneficial
owner of more than five percent of the class of securities, check
the following /  /.

Instruction:  Dissolution of a group requires a response to this
item.

ITEM. 6.  OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER
PERSON

SCMLP is a registered investment adviser whose clients have the
right to receive or the power to direct the receipt of dividends
from, or the proceeds from the sale of, the Stock.  No individual
client's holdings of the Stock are more than 5 percent of the
class.	

SCHEDULE 13G

CUSIP No. 92047K107                      Page 7 of 7 Pages

ITEM 7.  IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH
ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING
COMPANY

Not applicable.

ITEM 8.  IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

SCMLP is an investment adviser registered under section 203 of the
Investment Advisers Act of 1940.  SCMI is the general partner of
SCMLP.  Snyder is the controlling shareholder of SCMI.

ITEM 9.  NOTICE OF DISSOLUTION OF GROUP

Not applicable.

ITEM 10.  CERTIFICATION

By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired in the
ordinary course of business and were not acquired for the purpose
of and do not have the effect of changing or influencing the
control of the issuer of such securities and were not acquired in
connection with or as a participant in any transaction having such
purposes or effect.

SIGNATURE

     After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement
is true, complete and correct.

DATED:     February 12, 1998

SNYDER CAPITAL MANAGEMENT, L.P.

By:  Snyder Capital Management, Inc.
     General Partner

     By:  /s/ Alan B. Snyder
          Alan B. Snyder, President

SNYDER CAPITAL MANAGEMENT, INC.

By:  /s/ Alan B. Snyder
     Alan B. Snyder, President

/s/ Alan B. Snyder

Alan B. Snyder