Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
x 	Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934	
for the quarterly period ended July 31, 2010 or
 
¨ 	Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934	
for the transition period from              to             
Commission File Number 1-32349
Signet Jewelers Limited
(Exact name of Registrant as specified in its charter)

Bermuda	 	Not Applicable	
(State or other jurisdiction
of incorporation)	 	(I.R.S. Employer
Identification No.)	
Clarendon House
2 Church Street
Hamilton HM11
Bermuda
(441) 296 5872
(Address and telephone number of principal executive offices)

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.    Yes   x     No   ¨
Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of regulation S-T during the preceding 12 months (or for such shorter period that the Registrant was required to submit and post such files).    Yes   x     No   ¨
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	 	x	  	Accelerated filer	 	¨	
				
Non-accelerated filer	 	¨	  	Smaller reporting company	 	¨	
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes   ¨     No   x
Indicate the number of shares outstanding of each of the issuer’s classes of Common Stock, as of the latest practicable date.
Common Stock, $0.18 par value, 85,681,911 shares as of July 31, 2010

 

Table of Contents
 TABLE OF CONTENTS

 	  	 	  	PAGE
NUMBER	
PART I	  	FINANCIAL INFORMATION	  		
			
Item 1	  	Financial Statements	  		
			
	  	Unaudited Condensed Consolidated Income Statements	  	3	
			
	  	Unaudited Condensed Consolidated Balance Sheets	  	4	
			
	  	Unaudited Condensed Consolidated Statements of Cash Flows	  	5	
			
	  	Unaudited Condensed Consolidated Statement of Shareholders’ Equity	  	6	
			
	  	Unaudited Condensed Consolidated Statement of Comprehensive Income	  	6	
			
	  	Notes to the Unaudited Condensed Consolidated Financial Statements	  	7	
			
Item 2	  	Management’s Discussion and Analysis of Financial Condition and Results of Operations	  	14	
			
Item 3	  	Quantitative and Qualitative Disclosures about Market Risk	  	24	
			
Item 4	  	Controls and Procedures	  	24	
			
PART II	  	OTHER INFORMATION	  	24	
			
Item 1	  	Legal Proceedings	  	24	
			
Item 1A	  	Risk Factors	  	24	
			
Item 6	  	Exhibits	  	25	
 
2

Table of Contents
PART I. FINANCIAL INFORMATION
 
ITEM 1.	FINANCIAL STATEMENTS	
 Unaudited condensed consolidated income statements

 	  	13 weeks ended	 	 	26 weeks ended	 	 	 	
 	  	July  31,
2010
$million	 	 	August  1,
2009
$million	 	 	July  31,
2010
$million	 	 	August  1,
2009
$million	 	 	Notes	
Sales	  	 	722.8	  	 	 	710.8	  	 	 	1,532.8	  	 	 	1,473.4	  	 	2	
Cost of sales	  	 	(483.0	) 	 	 	(489.3	) 	 	 	(996.7	) 	 	 	(996.4	) 	 		
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 		
Gross margin	  	 	239.8	  	 	 	221.5	  	 	 	536.1	  	 	 	477.0	  	 		
Selling, general and administrative expenses	  	 	(203.7	) 	 	 	(203.8	) 	 	 	(442.2	) 	 	 	(436.6	) 	 		
Other operating income, net	  	 	27.2	  	 	 	28.9	  	 	 	54.9	  	 	 	58.6	  	 		
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 		
Operating income, net	  	 	63.3	  	 	 	46.6	  	 	 	148.8	  	 	 	99.0	  	 	2	
Interest income	  	 	0.2	  	 	 	0.1	  	 	 	0.3	  	 	 	0.7	  	 		
Interest expense	  	 	(6.2	) 	 	 	(8.2	) 	 	 	(15.0	) 	 	 	(19.8	) 	 		
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 		
Income before income taxes	  	 	57.3	  	 	 	38.5	  	 	 	134.1	  	 	 	79.9	  	 		
Income taxes	  	 	(16.6	) 	 	 	(10.9	) 	 	 	(41.4	) 	 	 	(26.0	) 	 		
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 		
Net income	  	 	40.7	  	 	 	27.6	  	 	 	92.7	  	 	 	53.9	  	 		
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 		
Earnings per share – basic	  	$	0.47	  	 	$	0.32	  	 	$	1.08	  	 	$	0.63	  	 	5	
  – diluted	  	$	0.47	  	 	$	0.32	  	 	$	1.07	  	 	$	0.63	  	 	5	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 		
The accompanying notes are an integral part of these interim unaudited condensed consolidated financial statements.
 
3

Table of Contents
 Unaudited condensed consolidated balance sheets

 	  	July  31,
2010
(Unaudited)
$million	 	 	January 30,
2010
(Audited)
$million	 	 	August  1,
2009
(Unaudited)
$million	 	 	Notes	
Assets	  			 			 			 		
Current assets:	  			 			 			 		
Cash and cash equivalents	  	485.4	  	 	316.2	  	 	92.8	  	 		
Accounts receivable, net	  	797.2	  	 	858.0	  	 	766.2	  	 		
Other receivables	  	25.3	  	 	27.9	  	 	24.4	  	 		
Other current assets	  	49.4	  	 	58.4	  	 	51.8	  	 		
Deferred tax assets	  	1.8	  	 	2.2	  	 	—  	  	 		
Inventories	  	1,126.2	  	 	1,173.1	  	 	1,279.2	  	 	6	
	  	 	 	 	 	 	 	 	 	 		
Total current assets	  	2,485.3	  	 	2,435.8	  	 	2,214.4	  	 		
	  	 	 	 	 	 	 	 	 	 		
Non-current assets:	  			 			 			 		
Property, plant and equipment, net of accumulated depreciation of $595.7 million, $566.0 million and $594.2 million, respectively	  	362.1	  	 	396.9	  	 	431.2	  	 		
Other intangible assets, net	  	24.6	  	 	24.2	  	 	23.6	  	 		
Other assets	  	9.8	  	 	12.6	  	 	11.6	  	 		
Retirement benefit asset	  	1.1	  	 	—  	  	 	—  	  	 		
Deferred tax assets	  	55.7	  	 	54.7	  	 	54.1	  	 		
	  	 	 	 	 	 	 	 	 	 		
Total assets	  	2,938.6	  	 	2,924.2	  	 	2,734.9	  	 	2	
	  	 	 	 	 	 	 	 	 	 		
Liabilities and Shareholders’ equity	  			 			 			 		
Current liabilities:	  			 			 			 		
Loans and overdrafts	  	24.9	  	 	44.1	  	 	13.3	  	 		
Accounts payable	  	114.7	  	 	66.2	  	 	93.9	  	 		
Accrued expenses and other current liabilities	  	241.9	  	 	272.1	  	 	220.9	  	 		
Deferred revenue	  	108.8	  	 	120.1	  	 	103.4	  	 	7	
Deferred tax liabilities	  	78.5	  	 	74.7	  	 	55.8	  	 		
Income taxes payable	  	34.2	  	 	44.1	  	 	43.6	  	 		
	  	 	 	 	 	 	 	 	 	 		
Total current liabilities	  	603.0	  	 	621.3	  	 	530.9	  	 		
	  	 	 	 	 	 	 	 	 	 		
Non-current liabilities:	  			 			 			 		
Long-term debt	  	229.1	  	 	280.0	  	 	280.0	  	 		
Other liabilities	  	76.9	  	 	79.6	  	 	76.9	  	 		
Deferred revenue	  	140.5	  	 	140.9	  	 	143.0	  	 	7	
Retirement benefit obligation	  	—  	  	 	4.8	  	 	11.4	  	 		
	  	 	 	 	 	 	 	 	 	 		
Total liabilities	  	1,049.5	  	 	1,126.6	  	 	1,042.2	  	 		
	  	 	 	 	 	 	 	 	 	 		
Commitments and contingencies (see note 10)	  			 			 			 		
					
Shareholders’ equity:	  			 			 			 		
Common shares of $0.18 par value: authorized 500 million shares, 85.7 million shares issued and outstanding (January 30, 2010: 85.5 million shares issued and outstanding; August 1, 2009: 85.5 million shares issued and outstanding)	  	15.4	  	 	15.4	  	 	15.4	  	 		
Additional paid-in capital	  	174.8	  	 	169.9	  	 	167.6	  	 		
Other reserves	  	235.2	  	 	235.2	  	 	235.2	  	 		
Treasury shares	  	—  	  	 	(1.1	) 	 	(3.0	) 	 		
Retained earnings	  	1,648.6	  	 	1,556.4	  	 	1,447.1	  	 		
Accumulated other comprehensive loss	  	(184.9	) 	 	(178.2	) 	 	(169.6	) 	 		
	  	 	 	 	 	 	 	 	 	 		
Total shareholders’ equity	  	1,889.1	  	 	1,797.6	  	 	1,692.7	  	 		
	  	 	 	 	 	 	 	 	 	 		
Total liabilities and shareholders’ equity	  	2,938.6	  	 	2,924.2	  	 	2,734.9	  	 		
	  	 	 	 	 	 	 	 	 	 		
The accompanying notes are an integral part of these interim unaudited condensed consolidated financial statements.
 
4

Table of Contents
 Unaudited condensed consolidated statements of cash flows

 	  	13 weeks ended	 	 	26 weeks ended	 	
 	  	July 31,
2010
$million	 	 	August 1,
2009
$million	 	 	July 31,
2010
$million	 	 	August 1,
2009
$million	 	
Cash flows from operating activities	  			 			 			 			
Net income	  	40.7	  	 	27.6	  	 	92.7	  	 	53.9	  	
Adjustments to reconcile net income to cash flows provided by operations:	  			 			 			 			
Depreciation of property, plant and equipment	  	21.1	  	 	25.2	  	 	43.5	  	 	49.4	  	
Amortization of other intangible assets	  	2.0	  	 	2.1	  	 	4.0	  	 	3.5	  	
Pension	  	(1.9	) 	 	(1.4	) 	 	(3.8	) 	 	(1.4	) 	
Share-based compensation	  	2.2	  	 	2.4	  	 	4.5	  	 	3.1	  	
Deferred taxation	  	(3.8	) 	 	4.7	  	 	2.5	  	 	2.1	  	
Facility amendment fees included in net income	  	0.3	  	 	—  	  	 	2.6	  	 	3.4	  	
Other non-cash movements	  	(1.0	) 	 	(1.4	) 	 	(1.7	) 	 	7.9	  	
(Gain)/loss on disposal of property, plant and equipment	  	(0.9	) 	 	—  	  	 	(0.9	) 	 	0.4	  	
Changes in operating assets and liabilities:	  			 			 			 			
Decrease in accounts receivable	  	4.6	  	 	4.3	  	 	59.7	  	 	59.6	  	
Decrease in other receivables	  	0.5	  	 	38.9	  	 	4.2	  	 	55.8	  	
(Increase)/decrease in other current assets	  	(1.2	) 	 	4.5	  	 	8.8	  	 	(13.9	) 	
Decrease in inventories	  	1.4	  	 	73.4	  	 	40.3	  	 	116.6	  	
Increase/(decrease) in accounts payable	  	9.6	  	 	(18.9	) 	 	48.1	  	 	47.0	  	
Increase/(decrease) in accrued expenses and other liabilities	  	1.9	  	 	(42.4	) 	 	(31.7	) 	 	(63.0	) 	
Decrease in deferred revenue	  	(9.8	) 	 	(10.3	) 	 	(11.6	) 	 	(17.3	) 	
Increase/(decrease) in income taxes payable	  	3.4	  	 	(10.3	) 	 	(7.7	) 	 	(10.7	) 	
Effect of exchange rate changes on currency swaps	  	1.3	  	 	(1.4	) 	 	1.1	  	 	(1.4	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	
Net cash provided by operating activities	  	70.4	  	 	97.0	  	 	254.6	  	 	295.0	  	
	  	 	 	 	 	 	 	 	 	 	 	 	
Investing activities	  			 			 			 			
Purchase of property, plant and equipment	  	(6.9	) 	 	(7.5	) 	 	(11.6	) 	 	(14.8	) 	
Purchase of other intangible assets	  	(2.9	) 	 	(1.6	) 	 	(4.5	) 	 	(2.7	) 	
Proceeds from sale of property, plant and equipment	  	1.7	  	 	—  	  	 	1.7	  	 	—  	  	
	  	 	 	 	 	 	 	 	 	 	 	 	
Net cash flows used in investing activities	  	(8.1	) 	 	(9.1	) 	 	(14.4	) 	 	(17.5	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	
Financing activities	  			 			 			 			
Proceeds from issue of common shares	  	0.2	  	 	—  	  	 	1.0	  	 	—  	  	
Facility fees paid	  	—  	  	 	(0.9	) 	 	(1.0	) 	 	(9.3	) 	
Repayment of short-term borrowings	  	(22.4	) 	 	(65.6	) 	 	(19.3	) 	 	(174.8	) 	
Repayment of long-term debt	  	—  	  	 	—  	  	 	(50.9	) 	 	(100.0	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	
Net cash flows used in financing activities	  	(22.2	) 	 	(66.5	) 	 	(70.2	) 	 	(284.1	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	
Cash and cash equivalents at beginning of period	  	447.1	  	 	69.2	  	 	316.2	  	 	96.8	  	
Increase/(decrease) in cash and cash equivalents	  	40.1	  	 	21.4	  	 	170.0	  	 	(6.6	) 	
Effect of exchange rate changes on cash and cash equivalents	  	(1.8	) 	 	2.2	  	 	(0.8	) 	 	2.6	  	
	  	 	 	 	 	 	 	 	 	 	 	 	
Cash and cash equivalents at end of period	  	485.4	  	 	92.8	  	 	485.4	  	 	92.8	  	
	  	 	 	 	 	 	 	 	 	 	 	 	
The accompanying notes are an integral part of these interim unaudited condensed consolidated financial statements.
 
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Table of Contents
 Unaudited condensed consolidated statement of shareholders’ equity

 	  	Common
shares at
par
value
$million	  	Additional
paid-in
capital
$million	  	Other
reserves
$million	  	Treasury
shares
$million	 	 	Retained
earnings
$million	 	 	Accumulated
other
comprehensive
loss
$million	 	 	Total
shareholders’
equity
$million	 	
Balance at January 30, 2010	  	15.4	  	169.9	  	235.2	  	(1.1	) 	 	1,556.4	  	 	(178.2	) 	 	1,797.6	  	
Net income	  	—  	  	—  	  	—  	  	—  	  	 	92.7	  	 	—  	  	 	92.7	  	
Foreign currency translation	  	—  	  	—  	  	—  	  	—  	  	 	—  	  	 	(5.9	) 	 	(5.9	) 	
Changes in fair value of derivative instruments, net	  	—  	  	—  	  	—  	  	—  	  	 	—  	  	 	(2.1	) 	 	(2.1	) 	
Actuarial gain on pension plan, net	  	—  	  	—  	  	—  	  	—  	  	 	—  	  	 	1.3	  	 	1.3	  	
Share options exercised	  	—  	  	0.4	  	—  	  	1.1	  	 	(0.5	) 	 	—  	  	 	1.0	  	
Share-based compensation expense	  	—  	  	4.5	  	—  	  	—  	  	 	—  	  	 	—  	  	 	4.5	  	
	  	 	  	 	  	 	  	 	 	 	 	 	 	 	 	 	 	 	
Balance at July 31, 2010	  	15.4	  	174.8	  	235.2	  	—  	  	 	1,648.6	  	 	(184.9	) 	 	1,889.1	  	
	  	 	  	 	  	 	  	 	 	 	 	 	 	 	 	 	 	 	
The accompanying notes are an integral part of these interim unaudited condensed consolidated financial statements.
 Unaudited condensed consolidated statements of comprehensive income

 	  	13 weeks ended	 	 	26 weeks ended	 	
 	  	July 31,
2010
$million	 	 	August 1,
2009
$million	 	 	July 31,
2010
$million	 	 	August 1,
2009
$million	 	
Net income	  	40.7	  	 	27.6	  	 	92.7	  	 	53.9	  	
Foreign currency translation	  	5.3	  	 	28.2	  	 	(5.9	) 	 	32.2	  	
Changes in fair value of derivative instruments	  	(8.3	) 	 	(8.2	) 	 	(3.1	) 	 	(10.5	) 	
Pension plan	  	0.9	  	 	0.9	  	 	1.8	  	 	1.8	  	
Deferred tax on items recognized in equity	  	2.5	  	 	2.1	  	 	0.5	  	 	2.4	  	
	  	 	 	 	 	 	 	 	 	 	 	 	
Comprehensive income	  	41.1	  	 	50.6	  	 	86.0	  	 	79.8	  	
	  	 	 	 	 	 	 	 	 	 	 	 	
The accompanying notes are an integral part of these interim unaudited condensed consolidated financial statements.
 
6

Table of Contents
 Notes to the interim unaudited condensed consolidated financial statements
1. Principal accounting policies and basis of preparation
Basis of preparation
Signet Jewelers Limited (the “Company”) and its subsidiaries (collectively, “Signet”) is a leading retailer of jewelry, watches and associated services. Signet manages its business as two geographical segments, being the United States of America (the “US”) and the United Kingdom (the “UK”). The US segment operates retail stores under brands including Kay Jewelers, Jared The Galleria Of Jewelry and various regional brands, while the UK segment operates retail stores under brands including H.Samuel and Ernest Jones.
These interim unaudited condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and accompanying notes included in Signet’s Annual Report on Form 10-K for the year ended January 30, 2010, filed with the Securities and Exchange Commission (“SEC”) on March 30, 2010.
These interim financial statements are unaudited. They have been prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”) for interim financial information. Accordingly, certain information and footnote disclosures normally included in audited consolidated financial statements have been condensed or omitted from these interim financial statements. However, these interim financial statements include all adjustments (consisting of normal recurring accruals and adjustments) that are, in the opinion of management, necessary to fairly state the results of the interim periods.
Use of estimates in interim financial statements
The preparation of interim financial statements, in conformity with US GAAP and SEC regulations for interim reporting, requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the consolidated interim financial statements and reported amounts of sales and expenses during the reporting period. Actual results could differ from those estimates. Estimates and assumptions are primarily made in relation to the valuation of receivables, inventory and deferred revenue, depreciation and asset impairment, the valuation of employee benefits, income taxes and contingencies.
Seasonality
Signet’s business is highly seasonal with a very significant proportion of its sales and operating profit generated during its fourth quarter, which includes the Christmas season. Management expects such a seasonal fluctuation in sales and profit to continue. Therefore, operating results for interim periods are not necessarily indicative of the results that may be expected for the full year.
New accounting pronouncements to be adopted in future periods
Revenue recognition – multi-deliverable arrangements
In October 2009, the FASB issued ASU 2009-13, which amends ASC 605-25 “Revenue Recognition – Multi-Deliverable Arrangements”. ASU 2009-13 requires arrangement consideration to be allocated to all deliverables at inception using a relative selling price method and establishes a selling price hierarchy for determining the selling price of a deliverable. The update also expands the disclosure requirements to include additional detail regarding the deliverables, method of calculation of selling price and the timing of revenue recognition. ASU 2009-13 is effective prospectively for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010. The adoption of this amendment is not expected to have a material impact on Signet.
2. Segment information
The consolidated sales are derived from the retailing of jewelry, watches, other products and services. Signet is managed as two geographical operating segments, being the US and UK divisions. These segments represent channels of distribution that offer similar merchandise and service and have similar marketing and distribution strategies. Both divisions are managed by executive committees, which report through a divisional Chief Executive to Signet’s Chief Executive who in turn reports to the Board. Each divisional executive committee is responsible for operating decisions within parameters set by the Board. The performance of each segment is regularly evaluated based on sales and operating income. The operating segments do not include certain central costs, which is consistent with the treatment in Signet’s management accounts. There are no material transactions between the operating segments.
 
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Table of Contents
Notes to the interim unaudited condensed consolidated financial statements—(Continued)

 	  	13 weeks ended	 	 	26 weeks ended	 	
 	  	July 31,
2010
$million	 	 	August 1,
2009
$million	 	 	July 31,
2010
$million	 	 	August 1,
2009
$million	 	
Sales:	  			 			 			 			
US	  	580.8	  	 	552.5	  	 	1,247.9	  	 	1,177.4	  	
UK	  	142.0	  	 	158.3	  	 	284.9	  	 	296.0	  	
	  	 	 	 	 	 	 	 	 	 	 	 	
Total sales	  	722.8	  	 	710.8	  	 	1,532.8	  	 	1,473.4	  	

Operating income, net:	  			 			 			 			
US	  	63.3	  	 	50.4	  	 	154.4	  	 	106.8	  	
UK	  	4.7	  	 	1.0	  	 	3.3	  	 	(0.3	) 	
Unallocated (1)	  	(4.7	) 	 	(4.8	) 	 	(8.9	) 	 	(7.5	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	
Total operating income, net	  	63.3	  	 	46.6	  	 	148.8	  	 	99.0	  	

							
 	  	July 31,
2010
$million	  	January 30,
2010
$million	  	August 1,
2009
$million	
Total assets:	  		  		  		
US	  	2,214.1	  	2,280.7	  	2,272.0	
UK	  	354.0	  	383.6	  	405.1	
Unallocated	  	370.5	  	259.9	  	57.8	
	  	 	  	 	  	 	
Total assets	  	2,938.6	  	2,924.2	  	2,734.9	

(1)	Unallocated principally relates to central costs that are not allocated to the US and UK divisions in Signet’s management accounts.	
3. Exchange rates
The exchange rates used in these interim financial statements for the translation of UK pound sterling transactions and balances into US dollars are as follows:

 	  	26 weeks ended
July 31, 2010	  	52 weeks ended
January 30,  2010	  	26 weeks ended
August 1,  2009	
Income statement (average rate)	  	1.51	  	1.59	  	1.54	
Balance sheet (closing rate)	  	1.57	  	1.60	  	1.67	
	  	 	  	 	  	 	
The year-to-date average exchange rate is used to prepare the income statement for the 26 weeks ended July 31, 2010 and is calculated from the weekly average exchange rates weighted by sales of the UK division. The income statement for the 13 weeks ended July 31, 2010 is calculated as the difference between the income statement for the 26 weeks ended July 31, 2010 and the previously reported income statement for the 13 weeks ended May 1, 2010. Therefore, the second quarter’s income statement includes the impact of the change in the year-to-date exchange rates between these quarter ends.
4. Taxation
Signet has business activity in all states within the US and files income tax returns for the US federal jurisdiction and all applicable states. Signet also files income tax returns in the UK and certain other foreign jurisdictions. Signet is subject to US federal and state examinations by tax authorities for tax years after October 28, 2006 and is subject to examination by the UK tax authority for tax years after January 31, 2007.
As of January 30, 2010, Signet had approximately $14.9 million of unrecognized tax benefits in respect of uncertain tax positions, all of which would favorably affect the effective income tax rate if resolved in Signet’s favor. These unrecognized tax benefits relate to financing arrangements and intra-group charges which are subject to different and changing interpretations of tax law.
During the 26 weeks ended July 31, 2010, agreement was reached in respect of the treatment of certain financing arrangements in the UK and a cash settlement was paid of approximately $1.7 million, excluding interest thereon. A benefit of approximately $2.7 million has been recognized in income tax expense for the 26 weeks ended July 31, 2010.
During the 26 weeks ended July 31, 2010, the statute of limitations expired in the US in respect of the tax year ended October 28, 2006 with no adjustment to taxable income. A benefit of approximately $1.8 million has been recognized in income tax expense for the 26 weeks ended July 31, 2010.
 
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Notes to the interim unaudited condensed consolidated financial statements—(Continued)
 
Apart from the above, there has been no material change in the amount of unrecognized tax benefits in respect of uncertain tax positions during the 26 weeks ended July 31, 2010.
Signet recognizes accrued interest and, where appropriate, penalties related to unrecognized tax benefits within income tax expense. As of January 30, 2010, Signet had accrued interest of $2.2 million and there has been no material change in the amount of accrued interest as of July 31, 2010.
Over the next twelve months management believes that it is reasonably possible that there could be a reduction of substantially all of the unrecognized tax benefits as of January 30, 2010, due to settlement of the uncertain tax positions with the tax authorities.
5. Earnings per share

 	  	13 weeks ended	  	26 weeks ended	
 	  	July 31,
2010	  	August 1,
2009	  	July 31,
2010	  	August 1,
2009	
Net income ($million)	  	 	40.7	  	 	27.6	  	 	92.7	  	 	53.9	
	  	 	 	  	 	 	  	 	 	  	 	 	
Basic weighted average number of shares in issue (million)	  	 	85.6	  	 	85.2	  	 	85.6	  	 	85.2	
Dilutive effect of share options (million)	  	 	0.6	  	 	0.3	  	 	0.6	  	 	0.3	
	  	 	 	  	 	 	  	 	 	  	 	 	
Diluted weighted average number of shares in issue (million)	  	 	86.2	  	 	85.5	  	 	86.2	  	 	85.5	
	  	 	 	  	 	 	  	 	 	  	 	 	
Earnings per share – basic	  	$	0.47	  	$	0.32	  	$	1.08	  	$	0.63	
Earnings per share – diluted	  	$	0.47	  	$	0.32	  	$	1.07	  	$	0.63	
	  	 	 	  	 	 	  	 	 	  	 	 	
The basic weighted average number of shares excludes shares held by the Employee Stock Ownership Trust or as Treasury Shares as such shares are not considered outstanding and do not qualify for dividends. The effect of this is to reduce the average number of shares in the 13 and 26 week periods ended July 31, 2010 by 4,373 and 11,861 shares respectively (13 and 26 week periods ended August 1, 2009: 81,893 and 81,922 shares respectively). The calculation of fully diluted earnings per share for the 13 and 26 week periods ended July 31, 2010 excludes options to purchase 909,717 and 947,767 shares respectively (13 and 26 week periods ended August 1, 2009: 2,798,075 shares) on the basis that their effect on earnings per share was anti-dilutive.
6. Inventories

 	  	July 31,
2010
$million	  	January 30,
2010
$million	  	August 1,
2009
$million	
Raw materials	  	8.8	  	9.5	  	7.0	
Finished goods	  	1,117.4	  	1,163.6	  	1,272.2	
	  	 	  	 	  	 	
Total inventory	  	1,126.2	  	1,173.1	  	1,279.2	
	  	 	  	 	  	 	
7. Deferred revenue

 	  	July 31,
2010
$million	  	January 30,
2010
$million	  	August 1,
2009
$million	
Warranty deferred revenue	  	243.5	  	243.6	  	239.0	
Other	  	5.8	  	17.4	  	7.4	
	  	 	  	 	  	 	
Total deferred revenue	  	249.3	  	261.0	  	246.4	

Disclosed as:	  		  		  		
Current liabilities	  	108.8	  	120.1	  	103.4	
Non-current liabilities	  	140.5	  	140.9	  	143.0	
	  	 	  	 	  	 	
Total deferred revenue	  	249.3	  	261.0	  	246.4	

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Notes to the interim unaudited condensed consolidated financial statements—(Continued)

 	  	13 weeks ended	 	 	26 weeks ended	 	
 	  	July 31,
2010
$million	 	 	August 1,
2009
$million	 	 	July 31,
2010
$million	 	 	August 1,
2009
$million	 	
Warranty deferred revenue, beginning of period	  	247.4	  	 	243.8	  	 	243.6	  	 	243.1	  	
Warranties sold	  	36.1	  	 	33.9	  	 	80.9	  	 	74.1	  	
Revenues recognized	  	(40.0	) 	 	(38.7	) 	 	(81.0	) 	 	(78.2	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	
Warranty deferred revenue, end of period	  	243.5	  	 	239.0	  	 	243.5	  	 	239.0	  	
	  	 	 	 	 	 	 	 	 	 	 	 	
8. Derivative instruments and hedging activities
Signet is exposed to foreign currency exchange risk arising from various currency exposures. Signet enters into forward foreign currency exchange contracts and foreign currency option contracts, principally in US dollars, in order to limit the impact of movements in foreign exchange rates on its forecast foreign currency purchases. The total notional amount of these foreign currency contracts outstanding as of July 31, 2010 was $49.7 million (January 30, 2010: $37.2 million; August 1, 2009: $55.5 million). These contracts have been designated as cash flow hedges and will be settled over the next 17 months (January 30, 2010: 17 months; August 1, 2009: 18 months).
Signet enters into forward purchase contracts and option purchase contracts for commodities in order to reduce its exposure to significant movements in the price of the underlying precious metal raw material. The total notional amount of commodity contracts outstanding as of July 31, 2010 was $98.1 million (January 30, 2010: $100.0 million; August 1, 2009: $91.9 million). These contracts have been designated as cash flow hedges and will be settled over the next 12 months (January 30, 2010: 12 months; August 1, 2009: 18 months).
For derivatives that are designated and qualify as a cash flow hedge, the effective portion of the gain or loss on the derivative is reported as a component of other comprehensive income (“OCI”) and reclassified into earnings in the same period in which the hedged item affects net income or loss. Gains and losses on derivatives that do not qualify for hedge accounting, together with any hedge ineffectiveness, are recognized immediately in other operating income, net. Signet does not hold derivative contracts for trading purposes.
Foreign currency contracts not designated as cash flow hedges are used to hedge currency flows through Signet’s bank accounts to ensure Signet is not exposed to foreign currency exchange risk in its cash and borrowings.
The bank counterparties to the derivative contracts expose Signet to credit-related losses in the event of their nonperformance. However, to mitigate that risk, Signet only contracts with counterparties that meet certain minimum requirements under its counterparty risk assessment process. As of July 31, 2010, credit risk did not materially change the fair value of the foreign currency or commodity contracts.
The following table summarizes the fair value and presentation of derivative instruments in the condensed consolidated balance sheets:

 	  	Derivative assets	
 	  	 	  	Fair value	
 	  	Balance sheet
location	  	July  31,
2010
$million	  	January  30,
2010
$million	  	August  1,
2009
$million	
Derivatives designated as hedging instruments:	  		  		  		  		
Foreign currency contracts	  	Other current assets	  	0.8	  	0.6	  	3.4	
Commodity contracts	  	Other current assets	  	2.8	  	2.4	  	5.6	
	  		  	 	  	 	  	 	
	  		  	3.6	  	3.0	  	9.0	
	  		  	 	  	 	  	 	
Derivatives not designated as hedging instruments:	  		  		  		  		
Foreign currency contracts	  	Other current assets	  	—  	  	—  	  	—  	
	  		  	 	  	 	  	 	
	  		  	—  	  	—  	  	—  	
	  		  	 	  	 	  	 	
Total derivative assets	  		  	3.6	  	3.0	  	9.0	

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Notes to the interim unaudited condensed consolidated financial statements—(Continued)

 	  	Derivative liabilities	 	
 	  	 	  	Fair value	 	
 	  	Balance sheet
location	  	July  31,
2010
$million	 	 	January  30,
2010
$million	 	 	August  1,
2009
$million	 	
Derivatives designated as hedging instruments:	  		  			 			 			
Foreign currency contracts	  	Other current liabilities	  	(0.8	) 	 	(0.4	) 	 	(1.7	) 	
Commodity contracts	  	Other current liabilities	  	(2.1	) 	 	(1.6	) 	 	(2.7	) 	
	  		  	 	 	 	 	 	 	 	 	
	  		  	(2.9	) 	 	(2.0	) 	 	(4.4	) 	
	  		  	 	 	 	 	 	 	 	 	
Derivatives not designated as hedging instruments:	  		  			 			 			
Foreign currency contracts	  	Other current liabilities	  	(0.5	) 	 	—  	  	 	—  	  	
	  		  	 	 	 	 	 	 	 	 	
	  		  	(0.5	) 	 	—  	  	 	—  	  	
	  		  	 	 	 	 	 	 	 	 	
Total derivative liabilities	  		  	(3.4	) 	 	(2.0	) 	 	(4.4	) 	
	  		  	 	 	 	 	 	 	 	 	
The following tables summarize the effect of derivative instruments on the unaudited condensed consolidated income statements:

 	  	Amount of gain/
(loss)  recognized in
OCI on derivatives
(Effective portion)	 	 	Location of
gain/(loss)
reclassified  from
accumulated OCI
into income
(Effective portion)	  	Amount of gain/(loss)  reclassified
from accumulated OCI into
income
(Effective portion)	 	
 	  	13 weeks ended	 	 		  	13 weeks ended	 	
	  	July 31,
2010
$million	 	 	August 1,
2009
$million	 	 		  	July  31,
2010
$million	  	August  1,
2009
$million	 	
Derivatives in cash flow hedging relationships:	  			 			 		  		  			
Foreign currency contracts	  	(1.3	) 	 	(6.6	) 	 	Cost of sales	  	1.5	  	4.2	  	
Commodity contracts	  	(1.7	) 	 	2.1	  	 	Cost of sales	  	3.8	  	(0.5	) 	
	  	 	 	 	 	 	 		  	 	  	 	 	
Total	  	(3.0	) 	 	(4.5	) 	 		  	5.3	  	3.7	  	

													
 	  	Amount of gain/(loss)
recognized in OCI  on
derivatives
(Effective portion)	 	 	Location of
gain/(loss)
reclassified from
accumulated OCI
into income
(Effective portion)	  	Amount of gain/(loss) reclassified
from accumulated OCI into
income
(Effective portion)	 	
 	  	26 weeks ended	 	 		  	26 weeks ended	 	
	  	July 31,
2010
$million	  	August 1,
2009
$million	 	 		  	July  31,
2010
$million	  	August  1,
2009
$million	 	
Derivatives in cash flow hedging relationships:	  		  			 		  		  			
Foreign currency contracts	  	0.5	  	(6.0	) 	 	Cost of sales	  	2.9	  	4.3	  	
Commodity contracts	  	6.4	  	(2.1	) 	 	Cost of sales	  	7.1	  	(1.9	) 	
	  	 	  	 	 	 		  	 	  	 	 	
Total	  	6.9	  	(8.1	) 	 		  	10.0	  	2.4	  	

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Notes to the interim unaudited condensed consolidated financial statements—(Continued)
 
The ineffective portion of hedging instruments taken into other operating income, net in the 13 and 26 weeks ended July 31, 2010 was a $0.4 million profit (13 and 26 weeks ended August 1, 2009: $nil).

 	  	 	  	Amount of gain/(loss) recognized in income
on derivatives	
Derivatives not designated as hedging instruments	  	Location of  gain/(loss)
recognized in income on
derivatives	  	13 weeks ended	
	  		  	July 31, 2010
$million	 	 	August 1,  2009
$million	
Foreign currency contracts	  	Other operating income, net	  	(0.5	) 	 	—  	
	  		  	 	 	 	 	
Total	  		  	(0.5	) 	 	—  	

								
 	  	 	  	Amount of gain/(loss) recognized in  income
on derivatives	
Derivatives not designated as hedging instruments	  	Location of  gain/(loss)
recognized in income on
derivatives	  	26 weeks ended	
	  		  	July 31, 2010
$million	 	 	August 1, 2009
$million	
Foreign currency contracts	  	Other operating income, net	  	(0.5	) 	 	—  	
	  		  	 	 	 	 	
Total	  		  	(0.5	) 	 	—  	
	  		  	 	 	 	 	
The estimated fair value of Signet’s financial instruments held or issued to finance Signet’s operations is summarized below. Certain estimates and judgments were required to develop the fair value amounts. The fair value amounts shown below are not necessarily indicative of the amounts that Signet would realize upon disposition nor do they indicate Signet’s intent or ability to dispose of the financial instrument. Assets and liabilities that are carried at fair value are required to be classified and disclosed in one of the following three categories:
Level 1 - quoted market prices in active markets for identical assets and liabilities
Level 2 - observable market based inputs or unobservable inputs that are corroborated by market data
Level 3 - unobservable inputs that are not corroborated by market data
Signet determines fair value based upon quoted prices when available or through the use of alternative approaches, such as discounting the expected cash flows using market interest rates commensurate with the credit quality and duration of the investment. The methods Signet uses to determine fair value on an instrument-specific basis are detailed below:

 	  	July 31, 2010	 	 	January 30, 2010	 	 	August 1, 2009	 	
 	  	$million	 	 	$million	 	 	$million	 	
 	  	Carrying
Value	 	 	Significant
other
observable
inputs
(Level 2)	 	 	Carrying
Value	 	 	Significant
other
observable
inputs
(Level 2)	 	 	Carrying
Value	 	 	Significant
other
observable
inputs
(Level 2)	 	
Assets:	  			 			 			 			 			 			
Forward foreign currency contracts and swaps	  	0.8	  	 	0.8	  	 	0.6	  	 	0.6	  	 	3.4	  	 	3.4	  	
Forward commodity contracts	  	2.8	  	 	2.8	  	 	2.4	  	 	2.4	  	 	5.6	  	 	5.6	  	
Liabilities:	  			 			 			 			 			 			
Borrowings	  	(254.0	) 	 	(297.4	) 	 	(324.1	) 	 	(371.3	) 	 	(293.3	) 	 	(301.6	) 	
Forward foreign currency contracts and swaps	  	(1.3	) 	 	(1.3	) 	 	(0.4	) 	 	(0.4	) 	 	(1.7	) 	 	(1.7	) 	
Forward commodity contracts	  	(2.1	) 	 	(2.1	) 	 	(1.6	) 	 	(1.6	) 	 	(2.7	) 	 	(2.7	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
The fair value of derivative financial instruments has been determined based on market value equivalents at the balance sheet date, taking into account the current interest rate environment, current foreign currency forward rates or current commodity forward rates. These are held as assets and liabilities within other receivables and other payables, and all contracts have a maturity of less than eighteen months. Signet’s long-term debt consists of $229.1 million (January 30, 2010 and August 1, 2009: $280.0 million) of fixed rate investor certificate notes (“Private Placement Notes”) under a Note Purchase Agreement. The fair value of this debt is determined by discounting to present value the known future coupon and final Note redemption amounts at market yields as of the balance sheet date. The carrying amounts of cash and cash equivalents, accounts receivable, other receivables, accounts payable and accrued liabilities approximate fair value because of the short-term maturity of these amounts.
 
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Notes to the interim unaudited condensed consolidated financial statements—(Continued)
 
9. Pensions
Signet operates a defined benefit pension scheme in the UK (the “Group Scheme”). The components of net periodic pension cost were as follows:

 	  	13 weeks ended	 	 	26 weeks ended	 	
 	  	July 31,
2010
$million	 	 	August 1,
2009
$million	 	 	July 31,
2010
$million	 	 	August 1,
2009
$million	 	
Components of net periodic benefit cost:	  			 			 			 			
Service cost	  	1.3	  	 	1.1	  	 	2.6	  	 	2.1	  	
Interest cost	  	2.4	  	 	2.8	  	 	4.9	  	 	5.2	  	
Expected return on Group Scheme assets	  	(3.0	) 	 	(2.8	) 	 	(6.0	) 	 	(5.4	) 	
Amortization of unrecognized prior service credit	  	(0.2	) 	 	(0.3	) 	 	(0.5	) 	 	(0.5	) 	
Amortization of unrecognized actuarial loss	  	1.1	  	 	1.1	  	 	2.3	  	 	2.2	  	
	  	 	 	 	 	 	 	 	 	 	 	 	
Net periodic benefit cost	  	1.6	  	 	1.9	  	 	3.3	  	 	3.6	  	
	  	 	 	 	 	 	 	 	 	 	 	 	
In the 26 weeks to July 31, 2010, Signet contributed $7.1 million to the Group Scheme and expects to contribute a minimum aggregate of $14.3 million at current exchange rates to the Group Scheme in Fiscal 2011. These contributions are in accordance with a deficit recovery plan that was in response to the funding deficit indicated by the April 5, 2009 actuarial valuation.
10. Commitments and contingencies
Legal proceedings
In March 2008, private plaintiffs filed a class action lawsuit for an unspecified amount against Sterling Jewelers Inc. (“Sterling”), a subsidiary of Signet, in the U.S. District Court for the Southern District of New York federal court alleging that US store-level employment practices are discriminatory as to compensation and promotional activities. On September 23, 2008, the US Equal Employment Opportunities Commission (“EEOC”) filed a lawsuit against Sterling in the U.S. District Court for the Western District of New York. The EEOC’s lawsuit alleges that Sterling engaged in a pattern or practice of gender discrimination with respect to pay and promotions of female retail store employees from January 1, 2003 to the present. The EEOC asserts claims for unspecified monetary relief and non-monetary relief against the Company on behalf of a class of female employees subjected to these alleged practices. Sterling denies the allegations from both parties and intends to defend them vigorously.
11. Share-based compensation expense
Signet recorded net share-based compensation expense of $2.2 million and $4.5 million for the 13 and 26 weeks ended July 31, 2010 respectively ($1.5 million and $2.2 million for the 13 and 26 weeks ended August 1, 2009 respectively). This is after charging $0.0 million and $0.0 million for the 13 and 26 weeks ended July 31, 2010 respectively ($0.0 million and $0.1 million for the 13 and 26 weeks ended August 1, 2009 respectively), that relates to the change in fair value during the period of certain awards that have an inflation related performance condition and are accounted for as liability awards.
12. Long-term debt
In accordance with its borrowing agreements, Signet made a prepayment to its Private Placement Note holders on March 9, 2010 of $50.9 million. Following this prepayment there were $229.1 million of Private Placement Notes outstanding. A change was agreed with Signet’s Revolving Credit Facility banking group that the facility would be reduced to $300 million from $370 million on March 19, 2010.
 
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 ITEM 2.	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	
FORWARD-LOOKING STATEMENTS
This Quarterly Report on Form 10-Q contains statements which are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements, based upon management’s beliefs and expectations as well as on assumptions made by and data currently available to management, appear in a number of places throughout this document and include statements regarding, among other things, our results of operation, financial condition, liquidity, prospects, growth, strategies and the industry in which Signet operates. The use of the words “expects,” “intends,” “anticipates,” “estimates,” “predicts,” “believes,” “should,” “potential,” “may,” “forecast,” “objective,” “plan” or “target,” and other similar expressions are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to a number of risks and uncertainties, including but not limited to general economic conditions, the merchandising, pricing and inventory policies followed by Signet, the reputation of Signet and its brands, the level of competition in the jewelry sector, the cost and availability of diamonds, gold and other precious metals, regulations relating to consumer credit, seasonality of Signet’s business and financial market risks.
For a discussion of these and other risks and uncertainties which could cause actual results to differ materially, see the “Risk Factors” section of Signet’s Fiscal 2010 Annual Report on Form 10-K filed with the SEC on March 30, 2010. Actual results may differ materially from those anticipated in such forward-looking statements. Signet undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances, except as required by law.
OVERVIEW
Signet is the world’s largest specialty retail jeweler by sales, with stores in the US, UK, Republic of Ireland and Channel Islands. Signet manages its business as two geographical segments, being the US and the UK.
In the US, Signet operated 1,345 stores in 50 states at July 31, 2010. Its stores trade nationally in malls and off-mall locations as Kay Jewelers (“Kay”), and regionally under a number of well-established mall-based brands. Destination superstores trade nationwide as Jared The Galleria Of Jewelry (“Jared”).
In the UK, the stores trade as “H.Samuel,” “Ernest Jones” and “Leslie Davis,” and are situated in prime “High Street” locations (main shopping thoroughfares with high pedestrian traffic) or major shopping malls. The UK division operated 548 stores at July 31, 2010, including 14 stores in the Republic of Ireland and 3 in the Channel Islands.
The consumer environment in both the US and the UK remained challenging in the year to date, however the business continued to utilize its competitive advantages to improve sales, enhance margins, and strengthen its balance sheet. In the year to date, Signet has made progress in executing its strategy and achieving its financial objectives for Fiscal 2011. These financial objectives are:
 
 	•	 	$150 million to $200 million positive free cash flow 1 , revised expectation to between $225 million and $275 million;	
 
 	•	 	Capital expenditure of about $80 million, expectation unchanged;	
 
 	•	 	Controllable costs 2 to be little changed from Fiscal 2010 at constant exchange rates, expectation unchanged.	

1	Net cash provided by operating activities less net cash flows used in investing activities	
2	Controllable costs exclude net bad debt charge, expense movements resulting from sales variance to plan, the impact of amendments to the Truth in Lending Act and the US vacation entitlement policy change in Fiscal 2010.	
The outlook for the rest of Fiscal 2011 is uncertain. However, management will continue to invest in the business, increase advertising during the Holiday Season and expand further the availability of differentiated merchandise, in an effort to continue to gain profitable market share.
On June 25, 2010, Ron Ristau became Chief Financial Officer, succeeding Walker Boyd who retired on that date. The formal search for a Chief Executive Officer began in late February 2010 and is progressing.
 
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Non-GAAP measures
A number of non-GAAP measures are used by management to analyze and manage the performance of the business, and the required disclosures for these non-GAAP measures are given below. Management does not, nor does it suggest investors should consider such non-GAAP measures in isolation from, or in substitution for, information prepared in accordance with US GAAP.
Same store sales growth
Same store sales growth is determined by comparison of sales in stores that were open in both the current and the prior year. Sales from stores that have been open for less than 12 months are excluded from the comparison until their 12-month anniversary. Sales from the 12-month anniversary onwards are compared against the equivalent prior period sales within the comparable store sales comparison. Stores closed in the current financial period are included up to the date of closure and the comparative period is correspondingly adjusted. Stores that have been relocated or expanded, but remain within the same local geographic market, are included within the comparison with no adjustment to either the current or comparative period. Stores that have been refurbished are also included within the comparison except for the period when the refurbishment is taking place, when those stores are excluded from the comparison both for the current year and for the comparative period. Comparisons at divisional level are made in local currency and consolidated comparisons are made at constant exchange rates and exclude the effect of exchange rate movements by recalculating the prior period results as if they had been generated at the weighted average exchange rate for the current period. E-commerce sales are included in the calculation of sales for the period and the comparative figures from the anniversary of the launch of the relevant website.
Exchange translation impact
Signet has historically used constant exchange rates to compare period-to-period changes in certain financial data. Management considers this a useful measure for analyzing and explaining changes and trends in Signet’s results. The impact of the re-calculation of sales; cost of sales; gross margin; selling, general and administrative expenses; operating income; income before taxes; net income and earnings per share at constant exchange rates, including a reconciliation to Signet’s US GAAP results, is analyzed below.

 	  	13 weeks ended	 	 	Change as
reported
%	 	 	Impact of
exchange
rate
movement
$million	 	 	At constant
exchange  rates
(non-GAAP)
$million	 	 	Change  at
constant
exchange
rates
(non-GAAP)
%	 	
 	  	July  31,
2010
$million	 	 	August  1,
2009
$million	 	 			 			 			 			
US	  	 	580.8	  	 	 	552.5	  	 	5.1	  	 	 	—  	  	 	 	552.5	  	 	5.1	  	
UK	  	 	142.0	  	 	 	158.3	  	 	(10.3	) 	 	 	(13.4	) 	 	 	144.9	  	 	(2.0	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Sales	  	 	722.8	  	 	 	710.8	  	 	1.7	  	 	 	(13.4	) 	 	 	697.4	  	 	3.6	  	
Cost of sales	  	 	(483.0	) 	 	 	(489.3	) 	 	(1.3	) 	 	 	9.8	  	 	 	(479.5	) 	 	0.7	  	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Gross margin	  	 	239.8	  	 	 	221.5	  	 	8.3	  	 	 	(3.6	) 	 	 	217.9	  	 	10.1	  	
Selling, general and administrative expenses	  	 	(203.7	) 	 	 	(203.8	) 	 	0.0	  	 	 	4.0	  	 	 	(199.8	) 	 	2.0	  	
Other operating income, net	  	 	27.2	  	 	 	28.9	  	 	(5.9	) 	 	 	—  	  	 	 	28.9	  	 	(5.9	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating income, net	  	 	63.3	  	 	 	46.6	  	 	35.8	  	 	 	0.4	  	 	 	47.0	  	 	34.7	  	
Interest income	  	 	0.2	  	 	 	0.1	  	 	100.0	  	 	 	—  	  	 	 	0.1	  	 	100.0	  	
Interest expense	  	 	(6.2	) 	 	 	(8.2	) 	 	(24.4	) 	 	 	—  	  	 	 	(8.2	) 	 	(24.4	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Income before income taxes	  	 	57.3	  	 	 	38.5	  	 	48.8	  	 	 	0.4	  	 	 	38.9	  	 	47.3	  	
Income taxes	  	 	(16.6	) 	 	 	(10.9	) 	 	52.3	  	 	 	(0.1	) 	 	 	(11.0	) 	 	50.9	  	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net income	  	 	40.7	  	 	 	27.6	  	 	47.5	  	 	 	0.3	  	 	 	27.9	  	 	45.9	  	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Earnings per share – basic	  	$	0.47	  	 	$	0.32	  	 	46.9	  	 	$	0.01	  	 	$	0.33	  	 	42.4	  	
Earnings per share – diluted	  	$	0.47	  	 	$	0.32	  	 	46.9	  	 	$	0.01	  	 	$	0.33	  	 	42.4	  	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating income, net	  				 				 			 				 				 			
US	  	 	63.3	  	 	 	50.4	  	 	25.6	  	 	 	—  	  	 	 	50.4	  	 	25.6	  	
UK	  	 	4.7	  	 	 	1.0	  	 	370.0	  	 	 	0.1	  	 	 	1.1	  	 	327.3	  	
Unallocated	  	 	(4.7	) 	 	 	(4.8	) 	 	(2.1	) 	 	 	0.3	  	 	 	(4.5	) 	 	4.4	  	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating income, net	  	 	63.3	  	 	 	46.6	  	 	35.8	  	 	 	0.4	  	 	 	47.0	  	 	34.7	  	

15

Table of Contents

 	  	26 weeks ended	 	 	Change as
reported
%	 	 	Impact of
exchange
rate
movement
$million	 	 	At constant
exchange  rates
(non-GAAP)
$million	 	 	Change  at
constant
exchange
rates
(non-GAAP)
%	 	
 	  	July  31,
2010
$million	 	 	August  1,
2009
$million	 	 			 			 			 			
US	  	 	1,247.9	  	 	 	1,177.4	  	 	6.0	  	 	—  	  	 	 	1,177.4	  	 	6.0	  	
UK	  	 	284.9	  	 	 	296.0	  	 	(3.8	) 	 	(5.8	) 	 	 	290.2	  	 	(1.8	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Sales	  	 	1,532.8	  	 	 	1,473.4	  	 	4.0	  	 	(5.8	) 	 	 	1,467.6	  	 	4.4	  	
Cost of sales	  	 	(996.7	) 	 	 	(996.4	) 	 	0.0	  	 	4.3	  	 	 	(992.1	) 	 	0.5	  	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Gross margin	  	 	536.1	  	 	 	477.0	  	 	12.4	  	 	(1.5	) 	 	 	475.5	  	 	12.7	  	
Selling, general and administrative expenses	  	 	(442.2	) 	 	 	(436.6	) 	 	1.3	  	 	1.7	  	 	 	(434.9	) 	 	1.7	  	
Other operating income, net	  	 	54.9	  	 	 	58.6	  	 	(6.3	) 	 	—  	  	 	 	58.6	  	 	(6.3	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating income, net	  	 	148.8	  	 	 	99.0	  	 	50.3	  	 	0.2	  	 	 	99.2	  	 	50.0	  	
Interest income	  	 	0.3	  	 	 	0.7	  	 	(57.1	) 	 	—  	  	 	 	0.7	  	 	(57.1	) 	
Interest expense	  	 	(15.0	) 	 	 	(19.8	) 	 	(24.2	) 	 	—  	  	 	 	(19.8	) 	 	(24.2	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Income before income taxes	  	 	134.1	  	 	 	79.9	  	 	67.8	  	 	0.2	  	 	 	80.1	  	 	67.4	  	
Income taxes	  	 	(41.4	) 	 	 	(26.0	) 	 	59.2	  	 	—  	  	 	 	(26.0	) 	 	59.2	  	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net income	  	 	92.7	  	 	 	53.9	  	 	72.0	  	 	0.2	  	 	 	54.1	  	 	71.3	  	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Earnings per share – basic	  	$	1.08	  	 	$	0.63	  	 	71.4	  	 	—  	  	 	$	0.63	  	 	71.4	  	
Earnings per share – diluted	  	$	1.07	  	 	$	0.63	  	 	69.8	  	 	—  	  	 	$	0.63	  	 	69.8	  	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating income, net	  				 				 			 			 				 			
US	  	 	154.4	  	 	 	106.8	  	 	44.6	  	 	—  	  	 	 	106.8	  	 	44.6	  	
UK	  	 	3.3	  	 	 	(0.3	) 	 	n/a	  	 	—  	  	 	 	(0.3	) 	 	n/a	  	
Unallocated	  	 	(8.9	) 	 	 	(7.5	) 	 	18.7	  	 	0.2	  	 	 	(7.3	) 	 	21.9	  	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Operating income, net	  	 	148.8	  	 	 	99.0	  	 	50.3	  	 	0.2	  	 	 	99.2	  	 	50.0	  	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net income adjusted for non-cash items
Net income adjusted for non-cash items shows the amount of net cash flow generated from Signet’s operating activities before changes in operating assets and liabilities. It is a useful measure to summarize the cash generated from activities reported in the income statement.
Net cash or net debt
Net cash or net debt is the total of loans and overdrafts, long-term debt and cash and cash equivalents, and it is helpful in providing a measure of indebtedness of the business.

 	  	July 31,
2010
$million	 	 	January 30,
2010
$million	 	 	August 1,
2009
$million	 	
Long-term debt	  	(229.1	) 	 	(280.0	) 	 	(280.0	) 	
Loans and overdrafts	  	(24.9	) 	 	(44.1	) 	 	(13.3	) 	
	  	 	 	 	 	 	 	 	 	
	  	(254.0	) 	 	(324.1	) 	 	(293.3	) 	
Cash and cash equivalents	  	485.4	  	 	316.2	  	 	92.8	  	
	  	 	 	 	 	 	 	 	 	
Net cash/(net debt)	  	231.4	  	 	(7.9	) 	 	(200.5	) 	

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Table of Contents
Free cash flow
Free cash flow is a non-GAAP measure defined as the net cash provided by operating activities less net cash flows used in investing activities. Management considers that it is helpful in understanding how the business is generating cash from its operating and investing activities that can be used to meet the financing needs of the business. Free cash flow does not represent the residual cash flow available for discretionary expenditure.

 	  	13 weeks ended	 	 	26 weeks ended	 	
 	  	July 31,
2010
$million	 	 	August 1,
2009
$million	 	 	July 31,
2010
$million	 	 	August 1,
2009
$million	 	
Net cash provided by operating activities	  	70.4	  	 	97.0	  	 	254.6	  	 	295.0	  	
Net cash flows used in investing activities	  	(8.1	) 	 	(9.1	) 	 	(14.4	) 	 	(17.5	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	
Free cash flow	  	62.3	  	 	87.9	  	 	240.2	  	 	277.5	  	
	  	 	 	 	 	 	 	 	 	 	 	 	
RESULTS OF OPERATIONS
The following discussion should be read in conjunction with the Financial Statements and the related notes in Part I of this Form 10-Q as well as the financial and other information included in Signet’s Fiscal 2010 1 Annual Report on Form 10-K.
Second Quarter Highlights
 
 	•	 	Same store sales: up 4.5% in the 13 weeks to July 31, 2010 (“second quarter”)	
 
 	•	 	Total sales: $722.8 million, up 1.7% and 3.6% at constant exchange rates 2	
 
 	•	 	Income before income taxes: $57.3 million, up 48.8%	
 
 	•	 	Basic and diluted earnings per share: $0.47 up 46.9%	
Year To Date Highlights
 
 	•	 	Same store sales: up 5.2% in the 26 weeks to July 31, 2010 (“year to date”)	
 
 	•	 	Total sales: $1,532.8 million, up 4.0% and 4.4% at constant exchange rates 2	
 
 	•	 	Income before income taxes: $134.1 million, up 67.8%	
 
 	•	 	Basic and diluted earnings per share: $1.08 and $1.07 respectively, up 71.4% and 69.8%	

1	Fiscal 2010 is the year ended January 30, 2010 and Fiscal 2011 is the year ending January 29, 2011.	
2	Non-GAAP measure, see page 15.	
Certain operating data as a percentage of sales were as follows:

Table 1	  	Second Quarter	 	 	Year To Date	 	
 	  	Fiscal
2011
%	 	 	Fiscal
2010
%	 	 	Fiscal
2011
%	 	 	Fiscal
2010
%	 	
Sales	  	100.0	  	 	100.0	  	 	100.0	  	 	100.0	  	
Cost of sales	  	(66.8	) 	 	(68.8	) 	 	(65.0	) 	 	(67.6	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	
Gross margin	  	33.2	  	 	31.2	  	 	35.0	  	 	32.4	  	
Selling, general and administrative expenses	  	(28.2	) 	 	(28.7	) 	 	(28.8	) 	 	(29.7	) 	
Other operating income	  	3.8	  	 	4.1	  	 	3.5	  	 	4.0	  	
	  	 	 	 	 	 	 	 	 	 	 	 	
Operating income, net	  	8.8	  	 	6.6	  	 	9.7	  	 	6.7	  	
Net financing costs	  	(0.9	) 	 	(1.2	) 	 	(1.0	) 	 	(1.3	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	
Income before income taxes	  	7.9	  	 	5.4	  	 	8.7	  	 	5.4	  	
Income taxes	  	(2.3	) 	 	(1.5	) 	 	(2.7	) 	 	(1.7	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	
Net income	  	5.6	  	 	3.9	  	 	6.0	  	 	3.7	  	

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Table of Contents
Sales
Same store sales were up 4.5% in the second quarter and for the year to date the increase was 5.2%. Total sales rose by 1.7% to $722.8 million in the second quarter (13 weeks to August 1, 2009: $710.8 million), reflecting an underlying increase of 3.6% at constant exchange rates; non-GAAP measure, see page 15. In the year to date, total sales rose by 4.0% to $1,532.8 million (26 weeks to August 1, 2009: $1,473.4 million). The increase at constant exchange rates was 4.4%; non-GAAP measure, see page 15. The breakdown of the sales performance is set out in Table 2 below.
Table 2

 	  	Second Quarter	 	 	Year To Date	 	
 	  	US	 	 	UK	 	 	Signet	 	 	US	 	 	UK	 	 	Signet	 	
Sales, million	  	$	580.8	  	 	$	142.0	  	 	$	722.8	  	 	$	1,247.9	  	 	$	284.9	  	 	$	1,532.8	  	
% of total	  	 	80.4	% 	 	 	19.6	% 	 	 	100.0	% 	 	 	81.4	% 	 	 	18.6	% 	 	 	100.0	% 	
							
Change in sales	  	US
%	 	 	UK
%	 	 	Signet
%	 	 	US
%	 	 	UK
%	 	 	Signet
%	 	
Same store sales	  	 	5.9	  	 	 	(0.5	) 	 	 	4.5	  	 	 	6.6	  	 	 	(0.4	) 	 	 	5.2	  	
Change in store space	  	 	(0.8	) 	 	 	(1.5	) 	 	 	(0.9	) 	 	 	(0.6	) 	 	 	(1.4	) 	 	 	(0.8	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Total at constant exchange rates	  	 	5.1	  	 	 	(2.0	) 	 	 	3.6	  	 	 	6.0	  	 	 	(1.8	) 	 	 	4.4	  	
Exchange translation 1	  	 	—  	  	 	 	(8.3	) 	 	 	(1.9	) 	 	 	—  	  	 	 	(2.0	) 	 	 	(0.4	) 	
	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Change in total sales as reported	  	 	5.1	  	 	 	(10.3	) 	 	 	1.7	  	 	 	6.0	  	 	 	(3.8	) 	 	 	4.0	  	

1	The exchange rates used are summarized in Note 3 to the financial statements. See also page 15.	
In the second quarter, the US division’s sales were up by 5.1% to $580.8 million (13 weeks to August 1, 2009: $552.5 million) and same store sales rose by 5.9%, as compared to a decline of 5.5% in the second quarter last year. In the year to date, the US division’s sales were up by 6.0% to $1,247.9 million (26 weeks to August 1, 2009: $1,177.4 million) and same store sales rose by 6.6%, as compared to a decline of 4.0% in the prior year period. See Table 3 below for analysis.
While the US economy continued to grow in the second quarter, the rate was more moderate than in the first quarter of Fiscal 2011. In the second quarter and the year to date, the US division benefitted from its sustainable competitive advantages, with many of its middle market competitors being operationally or financially constrained. Jared’s sales increase reflected a recovery in spending among US households with above average incomes and a positive response to merchandising initiatives. Average unit selling price, excluding  the charm bracelet category, increased by 4.7% in the second quarter and by 5.3% in the year to date.
Table 3

 	  	 	  	 	  	Change from previous year	 	
Second quarter Fiscal 2011	  	Sales	  	Average
unit
selling
price 1	  	Total
sales	 	 	Same
store
sales	 	 	Average
unit
selling
price 1	 	
Kay	  	$	325.4m	  	$	349	  	1.8	% 	 	2.6	% 	 	5.0	% 	
Regional brands	  	$	64.7m	  	$	354	  	(7.7	)% 	 	1.1	% 	 	0.8	% 	
Jared	  	$	190.7m	  	$	768	  	17.1	% 	 	14.0	% 	 	6.9	% 	
	  	 	 	  			  			 			 			
US division	  	$	580.8m	  	$	407	  	5.1	% 	 	5.9	% 	 	4.7	% 	

Year to date Fiscal 2011	  	 	  	 	  	 	 	 	 	 	 	 	 	
Kay	  	$	712.2m	  	$	335	  	3.0	% 	 	3.5	% 	 	6.1	% 	
Regional brands	  	$	141.6m	  	$	345	  	(7.0	)% 	 	2.0	% 	 	(0.4	)% 	
Jared	  	$	394.1m	  	$	755	  	18.2	% 	 	14.9	% 	 	4.9	% 	
	  	 	 	  			  			 			 			
US division	  	$	1,247.9m	  	$	393	  	6.0	% 	 	6.6	% 	 	5.3	% 	

1	Excludes the charm bracelet category, a recent product introduction with an average unit selling price considerably lower, and a multiple purchase and frequency of purchase much greater, than products historically sold by the division.	
In the second quarter, the UK division’s sales were down by 10.3% to $142.0 million (13 weeks to August 1, 2009: $158.3 million), reflecting an underlying decrease of 2.0% at constant exchange rates; non-GAAP measure, see page 15. Same store sales were down 0.5%, compared to a decline of 4.3% in the prior year period. In the year to date, sales were down by 3.8% to $284.9 million (26 weeks to August 1, 2009: $296.0 million). At constant exchange rates there was a decrease of 1.8%; non-GAAP measure, see page 15. Same store sales were down 0.4%, compared to a decline of 4.2% in the prior year period. See Table 4 below for analysis.
 
18

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Table 4

 	  	 	  	 	  	Change from previous year	 	
Second quarter Fiscal 2011	  	Sales	  	Average
unit
selling
price 1,2	  	Total
sales	 	 	Sales at
constant
exchange
rates 3 ,4	 	 	Same
store
sales	 	 	Average
unit
selling
price 2	 	
H.Samuel	  	$	73.5m	  	£	58	  	(10.7	)% 	 	(2.4	)% 	 	(1.2	)% 	 	11.3	% 	
Ernest Jones	  	$	68.5m	  	£	261	  	(8.2	)% 	 	0.2	% 	 	0.2	% 	 	9.3	% 	
	  	 	 	  			  			 			 			 			
UK division	  	$	142.0m	  	£	94	  	(10.3	)% 	 	(2.0	)% 	 	(0.5	)% 	 	12.0	% 	

Year to date Fiscal 2011	  	 	  	 	  	 	 	 	 	 	 	 	 	 	 	 	
H.Samuel	  	$	148.0m	  	£	57	  	(4.7	)% 	 	(2.8	)% 	 	(1.6	)% 	 	10.8	% 	
Ernest Jones	  	$	136.9m	  	£	257	  	(1.2	)% 	 	0.8	% 	 	1.0	% 	 	10.4	% 	
	  	 	 	  			  			 			 			 			
UK division	  	$	284.9m	  	£	92	  	(3.8	)% 	 	(1.8	)% 	 	(0.4	)% 	 	11.7	% 	

1	The average unit selling price 2 in the second quarter for H.Samuel was $88, for Ernest Jones was $394 and for the UK division was $142. The average unit selling price 2 in the year to date for H.Samuel was $86, for Ernest Jones was $388 and for the UK division was $139.	
2	Excludes the charm bracelet category, a recent product introduction with an average unit selling price considerably lower, and a multiple purchase and frequency of purchase much greater, than products historically sold by the division.	
3	Non-GAAP measure, see page 15.	
4.	In the second quarter, the exchange translation impact on the total sales of H.Samuel was (8.3)% and for Ernest Jones was (8.4)%, and for the year to date was (1.9)% for H.Samuel and (2.0)% for Ernest Jones.	
The UK environment remained challenging. H.Samuel same store sales were marginally better in the second quarter of Fiscal 2011 than in the first quarter, while those of Ernest Jones were marginally weaker. Overall, the same store sales performance in the second quarter was very similar to that in the first quarter. The charm bracelet category continued to perform well. In the second quarter, average unit selling price, excluding the charm bracelet category, increased by 12.0%, and by 11.7% in the year to date, primarily reflecting the impact of price increases implemented to partly counter pressure on gross merchandise margin.
Gross margin
Gross margin was $239.8 million for the second quarter (13 weeks to August 1, 2009: $221.5 million) and $536.1 million for the year to date (26 weeks to August 1, 2009: $477.0 million), up by 8.3% and by 12.4% respectively. Gross margin rate increased by 200 basis points in the second quarter and by 260 basis points in the year to date.
The gross merchandise margin improved by 70 basis points in the second quarter and by 60 basis points in the year to date, driven by price increases and lower diamond costs, which more than offset the impact of higher gold costs and the weakness of pound sterling against the US dollar. The net bad debt to sales ratio continued the improvement begun in the fourth quarter of Fiscal 2010 in the year to date period, however the opportunity to improve further the ratio in the second half of Fiscal 2011 is more limited.
In the second quarter and in the year to date, the US division’s gross merchandise margin rate was up by 100 basis points. The gross merchandise margin rate benefitted from price increases implemented in the first quarter of Fiscal 2010, lower average diamond inventory costs and favorable changes in sales mix, offsetting a higher cost of gold. Further selective price increases have been implemented in August 2010 due to higher commodity costs that are expected to have an adverse impact on gross merchandise margin in the second half of Fiscal 2011. Price promotion activity in the balance of the year is anticipated to be similar to that of the comparable period in Fiscal 2010. It is expected that the US division’s gross merchandise margin in Fiscal 2011 will be broadly similar to the level of Fiscal 2010.
Credit participation was 56.0% in the second quarter (13 weeks to August 1, 2009: 56.2%) and 53.6% in the year to date (26 weeks to August 1, 2009: 53.6%). The net bad debt to total sales ratio was 5.2% in the second quarter (13 weeks to August 1, 2009: 6.5%). In the year to date, the ratio was 3.8% (26 weeks to August 1, 2009: 5.0%). The reduction reflected a more stable rate of employment and a continuation of the improved receivables performance that began in the fourth quarter of Fiscal 2010. The opportunity to lower the net bad debt to sales ratio in the fourth quarter of Fiscal 2011 is more limited than in the first three quarters of Fiscal 2011 as the improvement in trend started in the comparable period. The average monthly collection rate was 12.3% in the second quarter and 13.1% in the year to date (13 weeks to August 1, 2009: 12.3% and 26 weeks to August 1, 2009: 13.0%). US net accounts receivable at July 31, 2010 was $791.4 million (August 1, 2009: $759.2 million), reflecting higher sales in the US division.
In the second quarter and in the year to date, the UK division’s gross merchandise margin was down by 30 basis points and 70 basis points respectively. The impact of a weak pound sterling to US dollar exchange rate, an increase in the cost of gold and a higher value added tax rate were partly offset by a number of price increases in the past year. Continuing pressure on gross merchandise margin is expected in the second half and, for Fiscal 2011, the gross merchandise margin expectation for the UK division remains somewhat below the prior year’s level.
 
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Selling, general and administrative (“SG&A”) expenses
Selling, general and administrative expenses were $203.7 million for the second quarter (13 weeks to August 1, 2009: $203.8 million) and $442.2 million for the year to date (26 weeks to August 1, 2009: $436.6 million), unchanged and up by 1.3% respectively. Selling, general and administrative expenses as a percentage of sales decreased by 50 basis points in the second quarter compared to the second quarter of Fiscal 2010 and by 90 basis points in the year to date compared to the comparable period in Fiscal 2010. Tight expense control combined with leverage of selling expenses more than made up for a non-recurring $6.0 million benefit to expenses in the second quarter of Fiscal 2010 and $10 million in the 26 weeks to August 1, 2010, due to the change in vacation entitlement policy. An increase in marketing expenditure over the prior year is planned for the fourth quarter of Fiscal 2011.
US and UK selling, general and administrative expenses were tightly controlled in both the quarter and the year to date.
Other operating income
Other operating income was $27.2 million in the second quarter (13 weeks to August 1, 2009: $28.9 million). For the year to date, other operating income was $54.9 million (26 weeks to August 1, 2009: $58.6 million). The reduction in both the second quarter and the year to date primarily reflected the adverse impact from the amendments to the Truth in lending Act.
Operating income
Operating income increased by 35.8% to $63.3 million in the second quarter (13 weeks to August 1, 2009: $46.6 million), up 34.7% at constant exchange rates; non-GAAP measure, see page 15. In the second quarter, operating margin was 8.8% (13 weeks to August 1, 2009: 6.6%). For the year to date, operating income increased by 50.3% to $148.8 million (26 weeks to August 1, 2009: $99.0 million), up 50.0% at constant exchange rates; non-GAAP measure, see page 15. Operating margin was 9.7% for the year to date (26 weeks to August 1, 2009: 6.7%).
With all amendments to the Truth in Lending Act having been implemented, a net direct adverse impact on operating income of $15 million to $17 million is expected in Fiscal 2011, at the lower end of the previously indicated range.
In the second quarter, the US division’s operating income increased by 25.6% to $63.3 million (13 weeks to August 1, 2009: $50.4 million, which included a $6.0 million non-recurring, favorable impact from a change in vacation entitlement policy). The net direct adverse impact from the amendments to the Truth in Lending Act was $3.5 million. The operating margin was 10.9% (13 weeks to August 1, 2009: 9.1%).
In the year to date, US operating income increased by 44.6% to $154.4 million (26 weeks to August 1, 2009: $106.8 million, which included a $10.0 million non-recurring, favorable impact from a change in vacation entitlement policy). The net direct adverse impact from the amendments to the Truth in Lending Act was $6.8 million. The operating margin was 12.4% (26 weeks to August 1, 2009: 9.1%).
The UK division’s operating income was $4.7 million in the second quarter (13 weeks to August 1, 2009: $1.0 million) and $3.3 million in the year to date (26 weeks to August 1, 2009: $0.3 million loss).
In the second quarter, unallocated costs, principally central costs not allocated to the US or UK division in Signet’s management accounts, were $4.7 million (13 weeks to August 1, 2009: $4.8 million) and were $8.9 million in the year to date (26 weeks to August 1, 2009: $7.5 million). In the first quarter of Fiscal 2010, there was a gain on foreign exchange that has not been repeated in Fiscal 2011.
Interest income and expense
Interest income was $0.2 million for the second quarter (13 weeks to August 1, 2009: $0.1 million) and $0.3 million for the year to date (26 weeks to August 1, 2009: $0.7 million). Very low interest rates meant that the increase in cash had little impact on interest income. Interest expense declined by $2.0 million to $6.2 million for the second quarter (13 weeks to August 1, 2009: $8.2 million). Interest expense for the year to date was $15.0 million (26 weeks to August 1, 2009: $19.8 million). Interest expense largely related to private placement loan notes incurring a blended fixed rate of interest of 8%. Both the second quarter and the year to date benefitted from the repayment of $50.9 million of loan notes on March 9, 2010, and lower fees.
 
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Income before income taxes
Income before income taxes was $57.3 million for the second quarter (13 weeks to August 1, 2009: $38.5 million), an increase of 48.8%. Income before income taxes was $134.1 million for the year to date (26 weeks to August 1, 2009: $79.9 million), an increase of 67.8%.
Provision for income taxes
The charge to income taxes in the second quarter was $16.6 million (13 weeks to August 1, 2009: $10.9 million), being an effective tax rate of 29.0%, which reflects the recognition of $4.5 million previously unrecognized tax benefits in the second quarter of Fiscal 2011. The charge to income taxes for the year to date was $41.4 million (26 weeks to August 1, 2009: $26.0 million), being an effective tax rate of 30.9%. The anticipated effective rate for Fiscal 2011 is 32.5% (Fiscal 2010: 32.1%), which reflects the recognition of the above $4.5 million unrecognized tax benefits.
Net income
Net income was $40.7 million for the second quarter (13 weeks to August 1, 2009: $27.6 million), an increase of 47.5%. Income before income taxes was $92.7 million for the year to date (26 weeks to August 1, 2009: $53.9 million), an increase of 72.0%.
Earnings per share
Basic and diluted earnings per share were both $0.47 for the second quarter (13 weeks to August 1, 2009: both $0.32), an increase of 46.9%. Basic and diluted earnings per share were $1.08 and $1.07 for the year to date (26 weeks to August 1, 2009: both $0.63), an increase of 71.4% and 69.8% from the comparable prior year period.
LIQUIDITY AND CAPITAL RESOURCES
Highlights
 
 	•	 	Net cash of $231.4 million at July 31, 2010 1 compared to net debt of $200.5 million at August 1, 2009 1 and $7.9 million at January 30, 2010 1 ;	
 
 	•	 	Positive free cash flow now anticipated to be between $225 million and $275 million for Fiscal 2011 1 compared to original objective of $150 million to $200 million.	

1	Non-GAAP measure, see page 15.	
Set out in Table 5 is a summary of Signet’s cash flows for the year to date for Fiscal 2011 and Fiscal 2010. Table 6 sets out a reconciliation of the change in net cash/net debt; non-GAAP measure see page 15.
 
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Table 5	  			
 	  	26 weeks to	 	
Summary cash flow	  	July 31,
2010
$million	 	 	August 1,
2009
$million	 	
Net income	  	92.7	  	 	53.9	  	
Adjustments to reconcile net income to net cash provided by operations	  	50.7	  	 	68.4	  	
	  	 	 	 	 	 	
Net income adjusted for non-cash items 1	  	143.4	  	 	122.3	  	
Changes in operating assets and liabilities	  	111.2	  	 	172.7	  	
	  	 	 	 	 	 	
Net cash provided by operating activities	  	254.6	  	 	295.0	  	
Net cash flows used in investing activities	  	(14.4	) 	 	(17.5	) 	
	  	 	 	 	 	 	
Free cash flow 1	  	240.2	  	 	277.5	  	
Facility fees paid	  	(1.0	) 	 	(9.3	) 	
Net change in Common Shares 2	  	1.0	  	 	—  	  	
	  	 	 	 	 	 	
	  	240.2	  	 	268.2	  	
(Repayment)/proceeds of debt during period 3	  	(70.2	) 	 	(274.8	) 	
	  	 	 	 	 	 	
Increase/(decrease) in cash and cash equivalents	  	170.0	  	 	(6.6	) 	

1	Non-GAAP measures, see page 15.	
2	Proceeds from issuance of Common Shares less purchase of treasury shares.	
3	Repayments of short-term borrowings and long-term debt.	

Table 6	  			
 	  	26 weeks to	 	
Reconciliation of changes in net debt 1	  	July 31,
2010
$million	 	 	August 1,
2009
$million	 	
Repayment/(proceeds) of debt during period 2	  	70.2	  	 	274.8	  	
Increase/(decrease) in cash and cash equivalents	  	170.0	  	 	(6.6	) 	
	  	 	 	 	 	 	
Change in net debt during the period	  	240.2	  	 	268.2	  	
Net debt at start of period	  	(7.9	) 	 	(470.7	) 	
	  	 	 	 	 	 	
Net cash/(net debt) at end of period before effect of exchange rate changes	  	232.3	  	 	(202.5	) 	
Effect of exchange rate changes on cash & cash equivalents	  	(0.8	) 	 	2.6	  	
Effect of exchange rate changes on debt	  	(0.1	) 	 	(0.6	) 	
	  	 	 	 	 	 	
Net cash/(net debt) 1 	  	231.4	  	 	(200.5	) 	

1	Non-GAAP measures, see page 15.	
2	Repayments of short-term borrowings and long-term debt.	
Operating activities
During the 26 weeks to July 31, 2010, net income and net income adjusted for non-cash items was $92.7 million and $143.4 million (26 weeks to August 1, 2009: $53.9 million and $122.3 million); non-GAAP measures, see page 15. The $38.8 million increase in net income reflected the improved operating performance of the business. Changes in operating assets and liabilities generated positive cash flows of $111.2 million (26 weeks to August 1, 2009: $172.7 million). Inventories decreased by $40.3 million (26 weeks to August 1, 2009: $116.6 million decrease) as a result of seasonality, a better than expected sales performance, store closures and timing differences that are expected to reverse in subsequent quarters. Accounts receivable decreased by $59.7 million (26 weeks to August 1, 2009: $59.6 million decline), primarily reflecting the seasonality of sales.
Investing activities
Year to date net cash flow used in investing activities was $14.4 million (26 weeks to August 1, 2009: $17.5 million), the US division used $13.3 million (26 weeks to August 1, 2009: $13.8 million) and the UK division used $1.1 million (26 weeks to August 1, 2009: $3.7 million). Changes in operating assets and liabilities, and investing activities, due to new US space were $4.3 million and $0.1 million respectively during the 26 weeks to July 31, 2010 (26 weeks to August 1, 2009: $11.7 million and $1.1 million respectively). Cash flow used in investing activities during Fiscal 2011 continues to be planned to be about $80 million, an increase of about $35 million above the level in Fiscal 2010.
Stores opened and closed in the 26 weeks to July 31, 2010, together with planned changes for the balance of Fiscal 2011 are set out in Table 7 below.
 
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Table 7	  			 			 			 		  			 			
US division	  	Kay
mall	 	 	Kay
Off-mall	 	 	Regionals	 	 	Jared 1	  	Total	 	 	Annual net
space change	 	
January 30, 2010	  	794	  	 	129	  	 	260	  	 	178	  	1,361	  	 	(1	)% 	
Opened	  	—  	  	 	—  	  	 	—  	  	 	2	  	2	  	 			
Closed	  	(8	) 	 	(3	) 	 	(7	) 	 	—  	  	(18	) 	 			
	  	 	 	 	 	 	 	 	 	 	 	  	 	 	 			
July 31, 2010	  	786	  	 	126	  	 	253	  	 	180	  	1,345	  	 			
Openings, planned	  	3	  	 	2	  	 	—  	  	 	—  	  	5	  	 			
Closures, forecast	  	(5	) 	 	—  	  	 	(28	) 	 	—  	  	(33	) 	 			
	  	 	 	 	 	 	 	 	 	 	 	  	 	 	 			
January 29, 2011	  	784	  	 	128	  	 	225	  	 	180	  	1,317	  	 	(2	)% 	

1	A Jared store is equivalent in size to just over four mall stores.	

UK division	  	H.Samuel	 	 	Ernest Jones 1	 	 	Total	 	 	Annual net
space change	 	
January 30, 2010	  	347	  	 	205	  	 	552	  	 	(1	)% 	
Opened	  	—  	  	 	—  	  	 	—  	  	 			
Closed	  	(2	) 	 	(2	) 	 	(4	) 	 			
	  	 	 	 	 	 	 	 	 	 			
July 31, 2010	  	345	  	 	203	  	 	548	  	 			
Openings, planned	  	—  	  	 	—  	  	 	—  	  	 			
Closures, forecast	  	(6	) 	 	(4	) 	 	(10	) 	 			
	  	 	 	 	 	 	 	 	 	 			
January 29, 2011	  	339	  	 	199	  	 	538	  	 	(2	)% 	

1	Includes stores trading as Leslie Davis.	
Free cash flow
Year to date positive free cash flow was $240.2 million (26 weeks to August 1, 2009: $277.5 million); non-GAAP measure, see page 15. In the second half of Fiscal 2011, inventory and accounts receivables are expected to increase due to the seasonal nature of sales, with inventory at January 29, 2011 planned to be little changed from the prior year-end. Reflecting better than planned net income in the year to date and an expectation that in the balance of the year working capital will continue to be tightly managed, positive free cash flow for Fiscal 2011 is now anticipated to be between $225 million and $275 million, compared to the original estimate of $150 million to $200 million.
Financing activities
During the 26 weeks to July 31, 2010, $1.0 million (26 weeks to August 1, 2009: $nil) was received for the issuance of Common Shares pursuant to Signet’s equity compensation programs.
Movement in cash and indebtedness
Debt at July 31, 2010 was $254.0 million (August 1, 2009: $293.3 million), with cash and cash equivalents of $485.4 million (August 1, 2009: $92.8 million). Net cash at July 31, 2010 was $231.4 million (August 1, 2009: net debt $200.5 million); non-GAAP measure, see page 15. On March 9, 2010, Signet made a prepayment at par of $50.9 million of the private placement notes. In addition, a change was agreed with Signet’s revolving credit facility banking group that the facility be reduced to $300 million from $370 million. The facility was undrawn at July 31, 2010 and at August 1, 2009. At July 31, 2010, Signet was in compliance with all debt covenants.
OBLIGATIONS AND COMMITMENTS
The Company’s contractual obligations and commitments at July 31, 2010 and the effects such obligations and commitments are expected to have on the Company’s liquidity and cash flows in future periods have not changed materially from those disclosed in Signet’s Annual Report on Form 10-K for the year ended January 30, 2010, filed with the SEC on March 30, 2010.
SEASONALITY
Signet’s business is highly seasonal with a very significant proportion of its sales and operating profit generated during its fourth quarter, which includes the Christmas season. Management expects such a seasonal fluctuation in sales and profit to continue. Therefore, operating results for interim periods are not necessarily indicative of the results that may be expected for the full year.
 
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CRITICAL ACCOUNTING POLICIES AND ESTIMATES
The preparation of financial statements in accordance with accounting principles generally accepted in the United States of America requires management to adopt accounting policies and make significant judgments and estimates to develop amounts reflected and disclosed in the financial statements. In many cases, there are alternative policies or estimation techniques that could be used. We maintain a process to review the application of our accounting policies and to evaluate the appropriateness of the many estimates that are required to prepare the financial statements of a multinational organization. However, even under optimal circumstances, estimates routinely require adjustment based on changing circumstances and the receipt of new or better information. There have been no material changes to the policies and estimates as discussed in Signet’s Annual Report on Form 10-K for the year ended January 30, 2010, filed with the SEC on March 30, 2010.
 
 ITEM 3.	QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK	
Signet is exposed to market risk from fluctuations in foreign currency exchange rates, interest rates and precious metal prices, which could affect its consolidated financial position, earnings and cash flows. Signet manages its exposure to market risk through its regular operating and financing activities and, when deemed appropriate, through the use of derivative financial instruments. Signet uses derivative financial instruments as risk management tools and not for trading purposes.
As certain of the UK division’s purchases are denominated in US dollars and its net cash flows are in sterling, Signet’s policy is to enter into foreign currency forward exchange contracts and foreign currency swaps to manage the exposure to the US dollar. Signet also hedges a significant portion of forecasted merchandise purchases using commodity forward contracts. These contracts are entered into with large, reputable financial institutions, thereby minimizing the credit exposure from our counter-parties.
Signet has significant amounts of cash and cash equivalents invested at several financial institutions. The amount invested at each financial institution takes into account the long-term credit rating and size of the financial institution. However, with the current financial environment and the possible instability of financial institutions, Signet cannot be assured that it will not experience any losses on these balances. The interest rates earned on cash and cash equivalents will fluctuate in line with short-term interest rates.
Signet’s market risk profile as of July 31, 2010 has not materially changed since January 30, 2010. The market risk profile as of January 30, 2010 is disclosed in Signet’s Fiscal 2010 Annual Report on Form 10-K, filed with the SEC on March 30, 2010.
 
 ITEM 4.	CONTROLS AND PROCEDURES	
Evaluation of Disclosure Controls and Procedures
Management, including our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended. Based on this review, the Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were effective as of July 31, 2010.
Changes in Internal Control over Financial Reporting
During the second quarter of Fiscal 2011, there were no changes in the Company’s internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.
 PART II. OTHER INFORMATION
 
 ITEM 1.	LEGAL PROCEEDINGS	
Information regarding legal proceedings is incorporated by reference from Note 10 of the Financial Statements set forth in Part I of this Form 10-Q.
 
 ITEM 1A.	RISK FACTORS	
There have been no material changes in our risk factors from those disclosed in Part I, Item 1A, of Signet’s Fiscal 2010 Annual Report on Form 10-K.
 
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 ITEM 6.	EXHIBITS	
The following exhibits are filed as part of, or incorporated by reference into, this Quarterly Report on Form 10-Q.

Number	 	Description of Exhibits	
		
   31.1*	 	Certification of the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.	
		
   31.2*	 	Certification of the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.	
		
   32.1*	 	Certification of the Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002.	
		
   32.2*	 	Certification of the Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002.	
		
   101**	 	The following materials from Signet Jewelers Limited’s Quarterly Report on Form 10-Q for the quarter ended July 31, 2010, formatted in XBRL: (i) unaudited condensed consolidated income statements, (ii) unaudited condensed consolidated balance sheets, (iii) unaudited condensed consolidated statements of cash flows, (iv) unaudited condensed consolidated statement of shareholders’ equity, (v) unaudited condensed consolidated statements of comprehensive income, and (vi) notes to the interim unaudited condensed consolidated financial statements.	
 
*	Filed herewith	
**	Pursuant to Rule 406T of Regulation S-T, the Interactive Data Files on Exhibit 101 hereto are furnished and not filed for purposes of Sections 11 and 12 of the  Securities Act of 1933 and Section 18 of the Securities Exchange Act of 1934.	
SIGNATURE
Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	 		 	SIGNET JEWELERS LIMITED	
	 		 	(Registrant)	
				
	 		 	By:	 	/s/    Ronald Ristau	
Date: August 27, 2010	 		 		 	Ronald Ristau
Chief Financial Officer	
 
25

Exhibit 31.1
CERTIFICATION
I, Terry Burman, certify that:
1. I have reviewed this quarterly report on Form 10-Q of Signet Jewelers Limited;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report;
4. The company’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the company and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c) Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the company’s most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial reporting; and
5. The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent functions):
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial information; and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the company’s internal control over financial reporting.
Date: August 27, 2010

By:	 	/s/    Terry Burman	
Name:	 	Terry Burman	
Title:	 	Chief Executive Officer	

Exhibit 31.2
CERTIFICATION
I, Ronald Ristau, certify that:
1. I have reviewed this quarterly report on Form 10-Q of Signet Jewelers Limited;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report;
4. The company’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the company and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c) Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the company’s most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial reporting; and
5. The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent functions):
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial information; and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the company’s internal control over financial reporting.
Date: August 27, 2010

By:	 	/s/    Ronald Ristau	
Name:	 	Ronald Ristau	
Title:	 	Chief Financial Officer	

Exhibit 32.1
CERTIFICATION
PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED BY SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
I, Terry Burman, as Chief Executive Officer of Signet Jewelers Limited (the “Company”), hereby certify, pursuant to 18 U.S.C. § 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:
(1) the accompanying Quarterly Report on Form 10-Q for the period ending July 31, 2010, as filed with the U.S. Securities and Exchange Commission (the “Report”) fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and
(2) the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.
Date: August 27, 2010

By:	 	/s/    Terry Burman	
Name:	 	Terry Burman	
Title:	 	Chief Executive Officer	

Exhibit 32.2
CERTIFICATION
PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED BY SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
I, Ronald Ristau, as Chief Financial Officer of Signet Jewelers Limited (the “Company”), hereby certify, pursuant to 18 U.S.C. § 1350, as adopted by Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:
(1) the accompanying Quarterly Report on Form 10-Q for the period ending July 31, 2010, as filed with the U.S. Securities and Exchange Commission (the “Report”) fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and
(2) the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.
Date: August 27, 2010

By:	 	/s/    Ronald Ristau	
Name:	 	Ronald Ristau	
Title:	 	Chief Financial Officer