FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         	UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
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                      	Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public
Utility Holding Company Act of 1935 or Section 30(f) of the Investment Company Act of 1940	                      	

1. Name and Address of Reporting Person *

GANNON MICHAEL J	2. Issuer Name and Ticker or Trading Symbol

COORS ADOLPH CO [ RKY ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
Vice President, Treasurer	
(Last)          (First)          (Middle)

C/O ADOLPH COORS COMPANY, 311 10TH STREET, NH 370	3. Date of Earliest Transaction (MM/DD/YYYY)

2/12/2004		
(Street)

GOLDEN, CO 80401
(City)        (State)        (Zip)	4. If Amendment, Date Original Filed (MM/DD/YYYY)

 	6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person	

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned	
1.Title of Security
(Instr. 3)	2. Trans. Date	2A. Deemed Execution Date, if any	3. Trans. Code
(Instr. 8)	4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)	5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)	
			Code	V	Amount	(A) or (D)	Price				
Class B Common Stock (non-voting)  	 	 	 	  	 	 	 	750  	D  	 	
Class B Common Stock (non-voting)  	 	 	 	  	 	 	 	27.10  	I  	401(k) Plan   (1)	

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)	
1. Title of Derivate Security
(Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Trans. Date	3A. Deemed Execution Date, if any	4. Trans. Code
(Instr. 8)	5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)	6. Date Exercisable and Expiration Date	7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)	8. Price of Derivative Security
(Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)	
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares					
Employee Stock Option (right to buy)  	$65.32  	2/12/2004  	 	A 	  	10000   	  	  (2)	2/12/2014  	Common Stock  	10000  	$0  	10000   (3)	D  	 	

Explanation of Responses:	
(  1) 	The amount of securities in the Reporting Persons 401(k) is derived by combining the value of contributions by Reporting Person to their 401(k) plus Company matches to the Reporting Persons 401(k) and dividing this account balance by the Issuer's stock price as of 12/31/03 - this equals the reported number of shares in the Reporting Persons 401(k) account.	
(  2) 	The Option vests in three equal annual installments beginning on February 12, 2005, 2006 and 2007	
(  3) 	The Reporting Person owns 33,343 options with various exercise prices and various expiration dates.	

Reporting Owners	
Reporting Owner Name / Address	Relationships	
	Director	10% Owner	Officer	Other	
GANNON MICHAEL J
C/O ADOLPH COORS COMPANY
311 10TH STREET, NH 370
GOLDEN, CO 80401			Vice President, Treasurer		

Signatures		
Kay Guthrie as agent for Michael J. Gannon		2/16/2004	
** Signature of Reporting Person		Date

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.	
*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).	
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).	
Note:	File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.	
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.	

P O W E R   O F   A T T O R N E Y

The undersigned hereby appoints ROBERT REESE, ANNITA M. MENOGAN, KAY GUTHRIE and ANN L. BOE, and each of them acting either solely or jointly with the others, as his/her true and lawful attorney and agent for him/her in his/her name, place and stead, in any capacity, to execute and deliver reports on Form 3, Form 4 or Form 5 reporting transactions in the Class B Common Stock of Adolph Coors Company by or attributable to the undersigned and to file such report or reports with the Securities and Exchange Commission, each of such attorneys and agents to have power and authority to act in the name and on behalf of the undersigned as fully and to all intents and purposes as the undersigned might or could do in person, and the undersigned hereby ratifies and confirms all that such attorneys and agents shall do or cause to be done by virtue hereof.

EXECUTED this 9th day of July, 2002.

                                                _/s/ Michael J. Gannon
                                                (Michael J. Gannon)

STATE OF Colorado     )
                                    ) ss.
COUNTY OF Jefferson)

The foregoing instrument was acknowledged before me this 9th day of July 2002 by Michael J. Gannon.

Witness my hand and official seal.

                                                Carol Roman
                                                Notary Public

My Commission expires on August 2, 2005

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