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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
 WASHINGTON, DC 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported: March 14, 2005): March 17, 2005
MOLSON COORS BREWING COMPANY
 (Exact name of registrant as specified in its charter)

Delaware	 	1-14829	 	84-0178360	
(State or other jurisdiction
of incorporation)	 	(Commission
File Number)	 	(IRS Employer
Identification No.)	

 	

 	
1555 Notre Dame Street East
Montréal, Québec, Canada, H2L 2R5	 	311 10 th Street
Golden, Colorado 80401	
(Address of principal executive offices, including Zip Code)	
(303) 279-6565
 (Registrant's telephone number, including area code)
N/A
 (Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 
 Item 1.01 Entry into a Material Definitive Agreement.
        The description of the employment agreement between Molson Coors Brewing Company and Mr. Frits van Paasschen, included in Item 5.02 of this Current Report on Form 8-K, is incorporated by reference into this Item 1.01.
 
 Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.
        On March 14, 2005, Molson Coors Brewing Company (the "Company") announced that Frits van Paasschen, 43, has been appointed as president and chief executive officer of its subsidiary, Coors Brewing Company. Mr. van Paasschen will be responsible for leading all aspects of the Company's U.S. operations and performance, reporting directly to Leo Kiely, chief executive officer of the Company.
        From 2000 to 2004, Mr. van Paasschen served as corporate vice president and general manager of Europe, Middle East and Africa for Nike, Inc. From 1998 to 2000, Mr. van Paasschen served as Vice President/General Manager of Canada, Latin America and Africa for Nike, Inc.
        Mr. van Paasschen's employment agreement provides for an annual base salary of $625,000, to be reviewed annually. Mr. van Paasschen's sign-on bonus consists of a $100,000 contribution under the Company's Deferred Compensation Program and options to purchase 75,000 shares of Molson Coors Brewing Company Class B Common Stock, vesting 33 1 / 3 % per year over three years. Mr. van Paasschen is also eligible for Company benefits including: five weeks of vacation annually; participation in the Company's retirement plans, including pension and 401(k) plans; health and disability insurance; and term life insurance. Mr. van Paasschen is also eligible for other incentives, including a target bonus of 75% of annual pay (guaranteed for 2005), growth-based bonuses, and long-term incentive compensation. Mr. van Paasschen is eligible to earn up to $937,500 in total over three years in such growth-based bonuses in increments of up to $312,500 per year (guaranteed for 2005) if the Company achieves its annual goal of volume growth for such year. In the event Mr. van Paasschen's employment is terminated by the Company for reasons other than cause, Mr. van Paasschen will entitled to a severance payment equal to one times base annual salary and target bonus at the time of termination.
        The employment agreement includes other provisions to protect the Company in the event Mr. van Paasschen ceases to be employed by the Company including a non-competition clause and confidentiality provisions.
        The press release announcing Mr. van Paasschen's employment is attached as Exhibit 99.1 hereto and incorporated herein by reference.
 
 Item 9.01. Exhibits.

Exhibit No.
	 	Description
	
99.1	 	Press Release of Molson Coors Brewing Company, dated March 14, 2005.	
2

 
 SIGNATURES
        Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 	
 	
MOLSON COORS BREWING COMPANY	

Date: March 17, 2005	
 	
/s/   ANNITA MENOGAN       

Name: Annita Menogan
Title: Corporate Secretary and Deputy General Counsel	
3

 
 EXHIBIT INDEX

Exhibit No.
	 	Description
	
99.1	 	Press Release of Molson Coors Brewing Company, dated March 14, 2005.	

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Item 1.01 Entry into a Material Definitive Agreement.
Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.
Item 9.01. Exhibits.
 SIGNATURES
 EXHIBIT INDEX
 
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Exhibit 99.1
 
 Coors Brewing Company Names Frits van Paasschen as President
        GOLDEN, Colo., March 14 /PRNewswire-FirstCall/—Coors Brewing Company, the U.S. subsidiary of Molson Coors Brewing Company (NYSE: TAP; Toronto), today announced that Frits van Paasschen has been selected as president and chief executive officer of the subsidiary. Van Paasschen will be responsible for leading all aspects of the company's U.S. operations and performance, reporting directly to Leo Kiely, chief executive officer of Molson Coors Brewing Company.
        Van Paasschen brings more than 20 years of experience in finance, consumer products marketing, retail development, supply chain management and human resources to Coors. Prior to joining Coors, van Paasschen worked for Nike, Inc., serving most recently as corporate vice president and general manager of Europe, Middle East and Africa (EMEA). In this position, he increased revenues from just over $2.5 billion to nearly $4 billion in just four years.
        "Frits is a great addition to our team, bringing with him tremendous depth and breadth of skills and experience. In addition, his leadership style fits with our people and our culture," said Leo Kiely, chief executive officer of Molson Coors Brewing Company. "Frits is joining us at a great time. With the Molson Coors merger now complete, we are entering an exciting time for the company, and I can confidently hand off the role of U.S. president to Frits and dedicate my full energy to my new role as CEO of Molson Coors."
        Among his other achievements at Nike, van Paasschen also established the company's presence in Africa and Brazil. He launched the company's franchise store concept, oversaw the rollout of Nike's supply chain platform and championed the company's corporate responsibility initiatives, including a commitment to World Wildlife Fund for greenhouse gas, supporting local foundations to provide youth with greater access to sports and encouraging employees to participate in volunteer programs.
        Prior to joining Nike, van Paasschen served as the vice president of finance and planning for Disney Consumer Products. Van Paasschen graduated with a bachelor's degree in economics and biology from Amherst College in Massachusetts and earned a master's degree in business administration from Harvard Business School.
        Van Paasschen's first day in the office will be March 29.
About Coors Brewing Company
        Coors Brewing Company, a subsidiary of Molson Coors Brewing Company (NYSE: TAP; Toronto), is the third largest brewer in the U.S. Its brands include: Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Coors, visit www.coors.com.

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 Coors Brewing Company Names Frits van Paasschen as President